PENGARUH CREDIT CARD, WINDOW DISPLAY, DISCOUNT DAN FREE PRODUCT TERHADAP PERILAKU IMPULSIVE BUYING DI MATAHARI DEPARTMENT STORE TUNJUNGAN PLAZA SURABAYA
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Keywords:
Credit Card, Window Display, Discount, Free Product, Impulsive Buying
Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh credit card, window display, discount dan free product terhadap perilaku impulsive buying di Matahari Department Store Tunjungan Plaza Surabaya. Hasil penelitian ini menunjukkan adanya pengaruh discount dan free product terhadap perilaku impulsive buying di Matahari Tunjungan Plaza Surabaya. Sedangkan pengaruh credit card dan window display terhadap perilaku impulsive buying tidak terbukti.
This study aims to know and analyze the influence of credit card, window display, discount and free product on impulsive buying behavior in Matahari Department Store Tunjungan Plaza Surabaya. The results of this study shows the influence of discount and free product on impulsive buying behavior in Matahari Tunjungan Plaza Surabaya. While the influence of credit card and window display on impulsive buying behavior rejected.
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Oh, Jungmi, Susan S. Fiorito, Hira Cho, Charles F. Hofacker. 2007. Effect Of Design Factors On Store Image and Expectation Of Merchandise Quality In Web-based Stores. Journal of Retailing and Consumer Services.
Solomon, Michael, R. 2009. Consumer Behavior, 8th Edition, Pearson Prentice Hall International, New Jersey.
Ali, Asim, dan SAF Hasnu.2012. An Analysis of In-Store Shopping Environment On Consumers Impulse Buying: Evidence From Pakistan.
Anandya, Dudi, dan Heru Suprihhadi. 2005. Riset Pemasaran Prospektif dan Terapan, Edisi Pertama, Bayumedia, Malang.
Berman, Barry and Joel R. Evans. 2004. Retail Management: A Strategic Approach, 9th Edition, Pearson Prentice Hall International, New Jersey.
Coley, Amanda, dan Brigitte Burgess. 2003. Gender Differences in Cognitive and Affective Impulse Buying, Journal of Fashion Marketing and Management, Vol.7 No. 3:282-295.
Chuang, Cung-Lin, Rong-Ho Lin, Hong-Lin Tian, Zhi-Ping Lin. 2012. The Influence Of Impulse Buying Tendency On Impulse Buying Intention: Use Discount and Prospect Theory To Stimulate Impulse Buying Intention.
Dawson, Sandy, dan Minjeong Kim. 2009. Cues on Apparel Websites that Trigger Impulse Purchases, Journal of Fashion Marketing and Management.
Ferdinand, Augusty. 2002. Structural Equation Modeling Dalam Penelitian Manajemen Aplikasi Model-Model Rumit Dalam Penelitian Untuk Tesis Magister dan Disertasi Doktor, Fakultas Ekonomi UNDIP, Semarang
Japarianto, Edwin, dan Sugiono Sugiharto. 2011. Pengaruh Shopping Life Style dan Fashion Involvement Terhadap Impulse Buying Behavior Masyarakat High Income Surabaya, Jurnal Manajemen Pemasaran , Vol. 6 No. 1: 32-41.
Joseph, Bipin Charithavely. 2010. Impulse Purchasing Behavior: A Study On Hypermarket Customers In Bangkok.
Kacen, Jacqueline J., dan Julie Anne Lee. 2002. The Influence of Culture on Consumer Impulsive Buying Behavior, Journal of Consumer Psychology, Vol. 12 no. 2: 163-176.
Karbasivar, Alireza, dan Hasti Yarahmadi. 2011. Evaluating Factors on Consumer Impulse Buying Behavior, Asian Journal of Business Management, Vol. 2 No. 4:174-181.
Kasmir, S.E. M.M, .2010. Bank dan Lembaga Keuangan Lainnya, Edisi Revisi 10, Rajawali Pers, Jakarta.
Oh, Jungmi, Susan S. Fiorito, Hira Cho, Charles F. Hofacker. 2007. Effect Of Design Factors On Store Image and Expectation Of Merchandise Quality In Web-based Stores. Journal of Retailing and Consumer Services.
Solomon, Michael, R. 2009. Consumer Behavior, 8th Edition, Pearson Prentice Hall International, New Jersey.
Published
2014-09-01
Section
Bidang Manajemen (M)
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