PENGARUH PERCEIVED BEHAVIORAL CONTROL, DESCRIPTIVE NORMS, PERCEIVED PLAYFULNESS TERHADAP SATISFACTION DAN LOYALTY MELALUI ONLINE GAME ADDICTION PEMAIN ONLINE GAME CLASH OF CLANS DI SURABAYA

  • Steven Widjaja Jurusan Manajemen Fakultas Bisnis dan Ekonomika Universitas Surabaya
Abstract Views: 191 times
PDF - FULL TEXT Downloads: 206 times
Keywords: Perceived Behavioral Control, Descriptive Norms, Perceived Playfulness, Online Game Addiction

Abstract

Penelitian ini bertujuan untuk mengetahui, menganalisis, dan membuktikan pengaruh dimensi Perceived Behavioral Control, Descriptive Norms, Perceived Playfulness terhadap Online Game Addiction, pengaruh dimensi Satisfaction terhadap Loyalty, pengaruh dimensi Online Game Addiction terhadap Loyalty dan moderasi Online Game Addiction terhadap Satisfaction-Loyalty pemain Clash of Clans di Surabaya. Data diperoleh melalui survey 300 pemain yang kecanduan bermain Online Game Clash of Clans di Surabaya, dan data dianalisis menggunakan Path Analysis dengan software AMOS version 20, serta analisis regresi berganda, analisis regresi sederhana,  Moderated Regression Analysis (MRA) dengan software SPSS version 16.0. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah teknik non probability sampling. Hasil dari penelitian ini menunjukkan adanya pengaruh Perceived Behavioral Control, Descriptive Norms, Perceived Playfulness terhadap Online Game Addiction pemain Online Game Clash of Clans di Surabaya. Descriptive Norms terbukti berpengaruh terhadap Perceived Playfulness pemain Online Game Clash of Clans di Surabaya. Online Game Addiction juga terbukti berpengaruh terhadap Loyalty pemain Online Game Clash of Clans di Surabaya. Sedangkan, pengaruh Satisfaction terhadap Loyalty pemain Online Game Clash of Clans di Surabaya tidak terbukti berpengaruh. Online Game Addiction yang memoderasi (melemahkan) hubungan Satisfaction-Loyalty pada pemain Online Game Clash of Clans di Surabaya tidak terbukti berpengaruh.

Downloads

Download data is not yet available.

References

Ajzen & Icek, 1991, The Theory of Planned Behavior, Organizational Behavior and Human Decision Processes 50:179-211.

Bungin, Burhan, 2001, Metode Penelitian Sosial : Format-format Kuantitatif dan Kualitatif page 207-208.

Dick, A.S., & Basu, K., 1994, “Customer loyalty: toward an integrated conceptual framework”, Journal of the Academy of Marketing Science, p. 99-113.

Ferdinand, A, 2002, Structural Equation Modeling dalam penelitian Manajemen : Aplikasi Model-model rumit dalam penelitian untuk tesis magister dan disertasi doktor, Fakultas UNDIP, Semarang.

Searle, Huh, & Bowman, D.N., 2008 “Perception of and Addiction to Online Games as a Function of Personality Traits” , Journal of Media Psychology, Vol 13, No. 2, Spring, 2008.

Ghozali, Imam, 2005, Model Persamaan Struktural : Konsep dan Aplikasi dengan Program AMOS ver. 5.0.

Jones, Thomas, O., & Earl Sasser, Jr, W., 1995, “Why Satisfied Customers Defect”, Harvard Business Review, Service Management Group, p. 89-99

Joseph F. Hair, William C. Black, Barry J. Babin, Rolph E, Anderson, dan Ronald L. Tatham, 2010, Multivariate Data Analysis, seventh edition, Pearson Education International, Inc., New Jersey.

Liana, Lie, 2009, “Penggunaan MRA dengan SPSS untuk Menguji Pengaruh Variabel Moderating terhadap Hubungan antara Variabel Independen dan Variabel Dependen”, Jurnal Teknologi Informasi DINAMIK, Volume XIV, No.2, p. 90-97.

Malone, T.W., 1981, “Toward a Theory of intrinsically Motivating Instruction” , Cognitive Science: A Multidisciplinary Journal, 4, 1981, p. 333-369.

Moon, J-W., & Kim Y-G., 2001, “Extending the TAM for a world-wide-web context”, Information & Management, Vol. 38 No.4, p. 217-30.

Oliver, Richard, L., 1997, Satisfaction. A behavioral perspective on the consumer page 13, 392

Oliver, Richard, L., 1999, “Whence Consumer Loyalty?”, Journal of Marketing, Vol. 63, p.33-44.

Priyatno, Duwi, 2009, SPSS untuk Analisis, Korelasi, Regresi, dan Multivariate, Fakultas UMB, Yogyakarta.

Rivis, A., & Sheeran, P., 2003a, “Descriptive norms as an additional predictor in the theory of planned behavior: a meta-analysis”, Current Psychology, Vol. 22, No. 3, p.218-33.

Santoso, Singgih, 2014, Konsep Dasar dan Aplikasi SEM dengan AMOS 22, Elex Media Komputindo.
Published
2014-09-01
Issue
Vol. 3 No. 2 (2015): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Section
Bidang Manajemen (M)

Creative Commons License

  • Articles published in CALYPTRA are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
  • Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
  • By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.