PENGARUH PERCEIVED EASE OF USE, PERCEIVED ENJOYMENT, PERCEIVED COHESION, SOCIAL NORM DAN CUSTOMER PREFERENCE TERHADAP CUSTOMER LOYALTY KOMUNITAS GAME ONLINE FIRST PERSON SHOOTER DI SURABAYA
Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh perceived ease of use, perceived enjoyment, perceived cohesion, social norm dan customer preference terhadap customer loyalty komunitas game online First Person Shooter (FPS) di Surabaya. Hasil penelitian ini menunjukkan adanya pengaruh customer preference terhadap customer loyalty, perceived ease of use terhadap perceived enjoyment, perceived enjoyment terhadap customer preference, perceived cohesion terhadap customer preference, perceived cohesion terhadap customer loyalty dan social norm terhadap customer loyalty komunitas game online First Person Shooter (FPS). Sedangkan, pengaruh perceived ease of use terhadap customer preference dan perceived enjoyment terhadap customer loyalty komunitas game online First Person Shooter (FPS) di Surabaya tidak terbukti.
Downloads
References
Chin, Wyne and David Salisbury. 2008. Perceived Cohesion in Groups: A Confirmatory Factor Analysis. Small Group Research 30(6), 751-766 of the Dimensions of Belonging and Morale
Griffin 2007, Customer Loyalty, Erlangga, Jakarta
Haryono, Ali Syafiq. 2010. Analisis Pengaruh Kualitas Layanan Kepercayaan dan Kepuasan Terhadap Loyalitas Pelanggan Telkomspeedy Dengan Metode Structural Equation Modelling. Surabaya
Husain Umar, 2008. Metode Riset Bisnis. Jakarta : PT Gramadia Utama
Irmadhani, 2012. Pengaruh Persepsi Kebermanfaatan, Persepsi Kemudahan Penggunaan Dan Computer Self Efficacy, Terhadap Penggunaan Online Banking Pada Mahasiswa S1 Fakultas Ekonomi Universitas Negeri Yogyakarta. Kajian Pendidikan dan Akuntansi Indonesia. Vol 1, No 3 (2012).
Kotler, Philip & Kevin Lane Keller, 2009. Manajemen Pemasaran, Edisi Ketiga Belas,Jilid 2, PT. Gelora Aksara Pratama, Jakarta.
Peter, Paul J. dan Jerry C. Olson. 2008. Consumer Behavior and Marketing Strategy, Edisi Kedelapan. Jakarta : Erlangga
Rahadi, Rianto. 2007. Peranan Teknologi Informasi Dalam Peningkatan Pelayanan Di Sektor Publik. Yogyakarta.
Santoso, Budi. 2012. Pengaruh Perceived Usefulness, Perceived Ease Of Use Dan Perceived Enjoyment Terhadap Penerimaan Teknologi Informasi (Studi Empiris Di Kabupaten Sragen). Jurnal Studi Akuntansi Indonesia Vol 1 No 1. Yogyakarta.
Schiffman, Leon. G dan Kanuk Leslie. 2007. Perilaku Konsumen, Edisi Kesembilan. Jakarta : PT Indeks
Simamora, Bilson 2008, Memenangkan Pasar Dengan Pemasaran Efektif & Profitabel. Jakarta PT Gramedia Pustaka Utama.
- Articles published in CALYPTRA are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
- Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
- By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.