PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN PADA PENGGUNA JASA GARUDA INDONESIA DI SURABAYA
Abstract
Hasil penelitian ini menunjukkan adanya pengaruh signifikan kualitas layanan terhadap kepuasan pelanggan, tidak adanya pengaruh signifikan kualitas layanan terhadap loyalitas pelanggan dan tidak adanya pengaruh signifikan kepuasan pelanggan terhadap loyalitas pelanggan. Hipotesis 1 yaitu semakin baik kualitas layanan maka semakin tinggi kepuasan pelanggan Garuyda Indonesia terbukti karena nilai t-value sebesar 9,07. Hipotesis 2 yaitu semakin baik kualitas layanan maka semakin tinggi loyalitas pelanggan Garuda Indonesia tidak terbukti karena nilai t-value sebesar 0,20. Hipotesis 3 yaitu semakin baik kepuasan pelanggan maka semakin tinggi loyalitas pelanggan Garuda Indonesia tidak terbukti karena nilai t-value sebesar -0,07.
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References
http://www.garuda-indonesia.com/gi_id/Berita/the+world+best+regional+airline.page?
http://www.tiket2.com/indonesia/airlines.html.
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