ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CUSTOMER SATISFACTION PADA RESTORAN-RESTORAN DI SURABAYA
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Keywords:
service, restaurant, factor analysis, customer satisfaction
Abstract
The purpose of this study is to analyze and measure the factors and the factors that influence customer satisfaction in service based food service restaurants in Surabaya evaluation factors. From the research conducted, its howed that the factors that affect overall customer satisfaction on service restaurants in Surabaya is the price and value and of a number of a sample of respondents in this study formed a cluster that value seekers. The factors that affect customer satisfaction on service restaurants in Surabaya on value seeker sare menu diversity and noise.
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References
Aj, 2012, Pertumbuhan Ekonomi Jatim Meningkat 7,19 Persen,Surabayapagi.com, 8 Mei 2012
Ant, 2012, Kuliner Beri Pendapatan Terbesar Bagi Industri Kreatif,InvestorDaily,21 November 2012
BPS, 2012, Data Strategis BPS 2012, Badan Pusat Statistik
Fazriyati, Wardah, 2011, Tren dan Tantangan Bisnis Kuliner,Kompas Female, 26Desember 2011
Yhksel, Atila dan Fisun Yhksel, 2003, Measurement of Tourist Satisfaction withRestaurant Services: A Segment-Based Approach,Journal of VacationMarketing, Vol 9 No. 1
http://kabarbisnis.com/read/2814963
http://thesis.binus.ac.id/Doc/Bab1/2011-2-00887-MN%20Bab1001.pdf
http://whatindonews.com/id/post/11660.
Ant, 2012, Kuliner Beri Pendapatan Terbesar Bagi Industri Kreatif,InvestorDaily,21 November 2012
BPS, 2012, Data Strategis BPS 2012, Badan Pusat Statistik
Fazriyati, Wardah, 2011, Tren dan Tantangan Bisnis Kuliner,Kompas Female, 26Desember 2011
Yhksel, Atila dan Fisun Yhksel, 2003, Measurement of Tourist Satisfaction withRestaurant Services: A Segment-Based Approach,Journal of VacationMarketing, Vol 9 No. 1
http://kabarbisnis.com/read/2814963
http://thesis.binus.ac.id/Doc/Bab1/2011-2-00887-MN%20Bab1001.pdf
http://whatindonews.com/id/post/11660.
Published
2014-03-01
Section
Bidang Manajemen (M)
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