BUSINESS PLAN CAFE LUDOS
The journal aims to evaluate all aspects of the business feasibility of Cafe Ludos. The changes from technology era to the era of conceptual, required humans to be able to think creatively, so that his position is not replaceable by machines. There is a study which stated that work in the coffee shop, can increase the creativity to be able to think out of the box. Cafe Ludos is a coffee shop that uses a vintage atmosphere, which old-fashioned feel of a classic yet elegant. Based on the results of this feasibility study business plan to get good results with the results of the NPV is Rp. 471 037 879, - with an IRR of 41.03%. While the payback period is 2 years and 5 months. Based on these results it can be said this business feasible.
Bank Indonesia, 2013. Inflasi. http://www.bi.go.id/web/id/Moneter/Inflasi/Bank+Indonesia+dan+Inflasi/penetapan.htm (diunduh tanggal 22 Oktober 2013)
BPS, 2013. Berita Resmi Statistik. http://www.bps.go.id/getfile.php?news=1009 (diunduh tanggal 28 Juni 2013)
David, Fred R., 2013. Strategic Management: Concepts and Cases, Fourteenth Edition. Pearson Education International. Upper Saddle River, New Jersey.
Kotler, et al., 2009. Marketing Management: An Asian Perspective 5th edition, Pearson Education South Asia, Singapore.
Kotler, P. 2005. Manajemen Pemasaran. Edisi ke sebelas. Jilid 2. Edisi Bahasa Indonesia. Jakarta: Penerbit Indeks.
Levy, M., & Weitz, B. A., 2001. Retailling Management, Fourth Edition, Richard D. Irwin Inc.
Mehta, Ravi, R. Zhu, dan A. Cheema. Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition. JSTOR Journal of Consumer Research, Vol. 39, No. 4 (December 2012), pp. 784-799. http://www.jstor.org/stable/10.1086/665048. (diunduh 24 Desember 2013)
Men’s Journey, 2013. Suasana Coffee Shop Terbukti Membuat Anda Makin Kreatif. http://mensjourneyid.com/fyi-suasana-coffee-shop-terbukti-membuat-anda-makin-kreatif/ (diunduh tanggal 4 September 2013)
Pink, Daniel H., 2006. A Whole New Mind. Riverhead Trade.
- Articles published in CALYPTRA are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
- Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
- By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.