BUSINESS PLAN : BENE

  • Yurike Tandiara Jurusan Magister Manajemen Fakultas Bisnis dan Ekonomika Universitas Surabaya
Abstract Views: 140 times
PDF - FULL TEXT Downloads: 696 times
Keywords: business plan, healthy drink, juice

Abstract

Scientific work in the form of non - research business plan is a healthy drinks business, with juices/ smoothies products, mix of fresh fruits and vegetables. This business plan aims to evaluate the feasibility of Bene. And also  as a frame and reference in realizing and developing Bene in terms of various aspects of business, such as marketing, operations, finance, human resources, strategy and business feasibility of Bene. This business plan was made due to see an opportunity is still wide open in urban areas, especially in Surabaya, where there is stronger purchasing power, increased education and better health facilities, will make people pay more attention to quality. But on the other hand, people living in unhealthy patterns, instant paced and modern culture, the amount of air pollution and smoking habits that cause various health problems. Financial analysis of Bene was concluded that with initial capital of Rp 409 295 660, this business gives NPV of Rp 1,984,272,598 and an IRR of 91.71 % , and 2.12 years for the DPP. Average value of NPV, the DPP, and the IRR shows a positive NPV, the DPP is less than 5 years, and an IRR greater than the cost of capital of 14.3 %. Thus, it can be concluded that this business is feasible set.

Downloads

Download data is not yet available.

References

Best, J. Roger. 2013. Market-Based Management Strategies for Growing Customer Value and Profitability, 6th ed. Upper Saddle River, New Jersey: Pearson Education, Inc.

Hutajulu, R. (5 April 2013). Perempuan Bekerja Meningkat, Sambal Instan Muncul. Diakses 12 Agustus 2013, dari http://the-marketeers.com/archives/perempuan-bekerja-meningkat-sambal-instan-muncul.html.

Kompas. ( 11 Juni 2009). Tren Kenaikan Harga Emas Acuan Investasi. Diakses 7 Februari 2014, dari http://bisniskeuangan.kompas.com/read/2009/06/11/04092929/Tren.Kenaikan.Harga.Emas.Acuan.Investasi.

Lilin, Anastasia danY. Triatmodjo. (7 Mei 2012). Gampang dibeli, tapi jangan lupa strategi (1). Diakses 7 Februari 2014, dari http://personalfinance.kontan.co.id/news/gampang-dibeli-tapi-jangan-lupa-strategi-1

Nabhani, A. (Mei 6 2013). Menciptakan generasi emas sambut bonus demografi. Diakses 28 Agustus 2013, dari http://www.neraca.co.id/harian/article/28173/Menciptakan.Generasi.Emas.Sambut.
Bonus.Demografi.

Rinaldi, D. (November 20 2012). Sam Waterfall: “Kelas Menengah Indonesia Makin Peduli Kualitas Hidup”. Diakses 31 Juli 2013, dari http://swa.co.id/business-strategy/sam-waterfall-kelas-menengah-indonesia-makin-peduli-kualitas-hidup

Susanto, A. (24 Maret 2013). Jumlah Lansia Indonesia, Lima Besar Terbanyak di Dunia. Diakses 1 September 2013, dari http://health.liputan6.com/read/541940/jumlah-lansia-indonesia-lima-besar-terbanyak-di-dunia.

Unair, F. (8 April 2013). Trend Bergeser, Sirosis hati Mengintai Usia Produktif. Diakses 1 September 2013, dari http://www.fk.unair.ac.id/news/headline-news/trend-bergeser-sirosis-hati-mengintai-usia-produktif.html.

Wono, S. (18 Februari 2013). Marketing-Outlook-2013. Diakses 28 Agustus 2013, dari http://ama-malang.com.

Yogasara, Y. (23 April 2013). Jangan Remehkan Potensi Buah dan Sayur Indonesia. Diakses 31 Juli 2013, dari http://inspirasibangsa.com/jangan-remehkan-potensi-buah-dan-sayur-indonesia/.

Yon. (23 Agustus 2013). Usia Produktif Juga Rentan. Diakses 1 September 2013, dari http://www.suarakarya-online.com/news.html?id=332999.
Hanjaya. 2012. Business Plan Perusahaan Tas Fashion dengan Merek La Lumiere di Samarinda. Unpublished Graduate Thesis. Universitas Surabaya, Surabaya.
Published
2014-03-01