BUSINESS PLAN : UD Fruiti – U
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Keywords:
Perencanaan bisnis, toko online, waralaba, jus buah, jelly, studi kelayakan
Abstract
Business plan ini bertujuan untuk mengetahui kelayakan bisnis dari UD Fruiti – U. UD Fruiti – U terinspirasi dari pola hidup sehat yang mulai gencar di masyarakat. Konsep bisnis yang dirancang adalah toko online dengan produk berupa olahan jus buah dalam bentuk Jelly. Dalam menjalankan bisnis ini, dana yang dibutuhkan adalah sebesar Rp 100.000.000,00 (Seratus juta rupiah). Berdasarkan hasil studi kelayakan, business plan ini layak diterima dengan NPV sebesar Rp 66.186.679,00 dan IRR sebesar 96%, serta DPP selama 3 tahun 25 hari.
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References
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Best, J.Roger, 2009, Market Based Management Strategies for Growing Customer Value and Profitability, fifth edition, Prentice Hall, New Jersey.
BPS Kota Surabaya. Statistik Daerah Kota Surabaya 2013. http://surabayakota.bps.go.id/?hal=publikasi_detil&id=5, diunduh 16 Agustus 2014.
David, Fred R., 2013, Strategic Management Concepts and Cases, Thirteenth Edition, Pearson Education Inc, New Jersey.
Destriyana. 2012. Manfaat Blewah Bagi Kesehatan. http://www.merdeka.com/sehat/10-manfaat-blewah-bagi-kesehatan.html, diunduh tanggal 6 September 2014.
Figueroa, Arturo, Marcos A.Sanchez, Penelope M. Perkins, dan Bahram H. Arjmandi. 2010. Effect od Watermelon Supplementation on Aortic Blood Pressure and Wafe Reflection in Individuals With Prehypertension: A Pilot Study. American Journal of Hypertension.
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Published
2016-03-01
Section
Bidang Magister Akuntansi (MAK)
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