FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN PRODUK RAMAH LINGKUNGAN PADA KALANGAN REMAJA
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Keywords:
Green Product, Theory Planned Behavior, Environmental Concern, Environmental Knowledge dan Purchase Intention
Abstract
Abstrak : Tujuan dari penelitian ini adalah untuk menguji Theory Planned Behavior dan hubungan dengan Purchase Intention di Indonesia. Pengolahan data dilakukan dengan menggunakan bantuan program SPSS 24 for windows. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non probability sampling dengan metode purposive sampling. Jumlah sampel yang digunakan di penelitian ini adalah 282 responden. Data di olah menggunakan mean, deviasi standar dan confirmatory factor analysis. Penelitian menemukan bahwa Environmental Knowledge, mempengaruhi Attitude dan Attitude, Subjective Norm, Perceived Behavioral Control, Environmental Concern dan Environmental Knowledge secara signifikan mempengaruhi Purchase Intention .
Kata Kunci : Green Product, Theory Planned Behavior, Environmental Concern, Environmental Knowledge dan Purchase Intention
Abstrak : The purpose of this study is to test Theory Planned Behavior and its relationship with Purchase Intention in Indonesian. Data processing is done by using SPSS 24 for windows. The sampling technique used in this research is non probability sampling with purposive sampling method. The number of samples used in this study was 282 respondents. The data in though using the mean, standard deviation and confirmatory factor analysis. The study found that Environmental Knowledge, affecting Attitude and Attitude, Subjective Norm, Perceived Behavioral Control, Environmental Concern and Environmental Knowledge significantly affects Purchase Intention.
Keywords : Green Product, Theory Planned Behavior, Environmental Concern, Environmental Knowledge dan Purchase Intention
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References
Ajzen, I., 1991, The Theory of Planned Behavior. Journal Organizational Behavior and Human Decision Processes, Vol. 50, pp. 179-211.
Ajzen, I., 2002, Perceived Behavioral Control, Self-Efficacy, Locus of Control, and the Theory of Planned Behavior. Journal of Applied Social Psychology, Vol. 32, No. 4, pp. 665-683.
Albino, V., Balice, A., dan R. Dangelico, Environmental strategies and green product development: an overview on s ustainability-driven companies, Journal Business Strategy and the Environment, 2009, Vol. 18, pp. 83-96.
Ali, S., 2013, Prediksi Perilaku Ramah Lingkungan yang Dipengaruhi oleh Nilai dan Gaya Hidup Konsumen. Jurnal Perspektif Bisnis, Vol 1, No. 1. ISSN: 2338-5111.
Aman, L.A.H., Harun, A., dan Hussein, Z., 2012, The Influence of Environmental Knowledge and Concern on Green Purchase Intention the Role of Attitude as a Mediating Variable. Journal of Art and Social Sciences, Vol. 7, No. 2, pp. 145-167.
Armitage, C.J., dan Conner, M., 2001, Efficacy of the Theory of Planned Behaviour: A Meta-Analytic Review. Journal British of social Psychology. Vol. 40, pp. 471-499.
Beck, L., and Ajzen, I., 1991, Predicting Dishonest Actions Using the Theory of Planned Behavior. Journal of Research in Personality, Vol. 25, pp. 2 85- 301.
Chan, R.Y.K., dan Lau, L.B.Y., 2000, Antecedents of Green Purchases: a Survey in China. Journal of Consumer Marketing, Vol. 17, No. 4, pp. 338-357.
Chang, M.K., 1998, Predicting Unethical Behavior: a Comparison of the Theory of Reasoned Action and the Theory of Planned Behavior. Journal of Business Ethics, Vol. 17, pp. 1825-1998.
Chen, Y-S. The driver of green innovation and green image – Green core competence. Journal of Business Ethics, 2008, Vol. 81, pp. 531-543.
Conner, M., dan Armitage, CJ., (1998), Extending the Theory of Planned Behavio: a Review and Avenues for Further Research. Journal Applied of Social Psychology, Vol. 28, No. 15, pp. 1429-1464.
Conner, M., dan Norman, P., 2005, P redicting Health Behaviour: Research and Practice With Social Cognition Models. Open University Press Mcgreaw- Hill Education.
D’Souza, C., Taghian, M., dan Lamb, P., 2006, An Empirical Study on t he Influence of Envionmental Labels on C onsumers. Journal Corporate Communicatiions: An International, Vol. 11, No. 2, pp. 162-173.
Diamantopoulos, A., Sclegelmilch, B.B., Sinkovics, R.R., dan Bohlen, G.M., 2003, Can Socio-Demographics Still Play a Role in Profiling Green consumers? A Review of the Evidence and an Empirical Investigation. Journal of Business Research, Vol. 56, pp. 465-480.
Eerola, E., dan A. Huhtala, Voting for Environmental Policy Under Income and Preference Heterogeneity American, Journal of Agricultural Economics, 2008, Vol. 90, pp. 256-266.
Fryxell, G.E., dan Lo, C.W.H., 2000, The Influence of Environmental Knowledge and Values on Managerial Behaviours on Behalf of the Environment: An Empirical Examination of Managers in China. Journal of Business Ethics, Vol. 46, pp. 45-69.
Gumilar, I., 2012, Partisipasi Masyarakat Pesisir dalam Pengelolaan Ekosistem Hutan Mangrove Berkelanjutan di Kabupaten Indramayu. Jurnal Akuatika, Vol. III, No. 2. Pp. 198-211. ISSN: 0853-2523.
Hair, J., William, C., Black, Barry, J., Babin, dan Rolph, EA., 2010, Multivariate Data Analysis. Seventh Edition Prentice Hall, Upper Saddle River, New Jersey.
Hartmann, P., dan V.A. Ibanez, (2006), Green value added. Journal Marketing Intelligence & Planning, 2006, Vol. 24, pp. 673-680.
Hartmann, P., dan Apailaza-Ibanez, V., 2012, Consumer Attitude and Purchase Intention Toward Green Energy Brands: The Roles of Psychological Benefits and Environmental Concern. Journal of Business Research, Vol. 66, pp. 1254-1263.
Heesup Han, Li-Tzang Hsu, dan Chwen Sheu, 2009, Application of the Theory of Planned Behavior to Green Hotel Choice: Testing the Effect of Environmental Friendly Activities. Journal Tourism Management, Vol. 31, pp. 325-334.
Hsin-Hui Hu, Parsa, H.G., dan Self, J., 2010, The Dynamics of Green Restaurant Patronage, Vol. 51, pp. 334-362.
Joshi. Y dan Rahman. Z. (2015), “Predictor of young consumer’s Green Purchase Behaviour”. Management of Environmental Quality: An International Journal, Vol. 27, pp. 452-472
Kalafatis, S.P., Pollard, M., East, R., dan Tsogas, M.H., 1999, Green Marketing and Ajzen’s Theory of Planned Behaviour: a Cross-Market Examination. Journal of Consumer Marketing, Vol. 16, No. 5, pp. 441-460.
Kong, W., Harun, A., Sulong, R.S., dan Lily, J., 2014, T he Influence of Consumers’ Preception of Green Products on Green Purchase Intention. Journal International of Asian Social Science, Vol. 4, No. 8, pp. 924-939.
Lee, J., Do-Hyung Park, dan Han, I., 2008, The Effect of Negative Online Consumer Reviews on Product Attitude An Information Processing View. Journal Electronic Commerce Research and Application, Vol.7, pp. 341- 352.
Liu, M-S., S-D, dan Wu. Green Supplier Assessment: A Case Study of the Fire Extinguisher Industry, Journal of American Academy of Business, 2009, Vol. 14, pp. 104-111.
MacKenzie, S.B., Lutz, R.J., dan Belch, G.E., 1986, An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of Marketing, Vol. 53, No.2, 48-65.
Mostafa, M.M., 2009, S hade of Green: A Psychograpihic Segmentation of the Green Consumer in Kuwait Using Self-Organizing. Journal Expert System With
Application, Vol. 36, pp. 11030-11038.
Ng, S., dan Paladino, A., 2009, Examining Th Influences of Intention to Purchase Green Mobile Phones Among Young Consumers: An Empirical Analysis. AZMAC, pp. 1-8.
Paul, J., Modi, A., dan Patel, J., 2015, Predicting Green product Consumptionn Using Theory of Planned Behavior and Reasoned Action. Journal of Retailing and Consumer Service, Vol. 29, pp. 123-134.
Perugini, M., dan Bagozzi, R.P., 2001, The Role of Desire and Anticipated Emotions in Goal-Directed Behaviours: Broadening and Deepening the Theory of Planned Behaviour. Journal of Social Psychology, Vol . 40, p p. 79-98.
Ping Wang, Qian Liu, dan Yu Qi, 2014, Factors Influencing Sustainable Consumption Behaviors: a Survey of The Rural Resident in China. Journal of Cleaner
Production, pp. 1-14.
Ramayah, T., Lee, J.W.C., dan Mohammad, 2010, G reen Product Purchase Intention: Some Insight from a Developing Country. Journal Resource, Conservation and Recycling, Vol. 54, pp. 1419-1427.
Rizwan, M., 2014, An Empirical Study About Green Purchase Intention. Journal of Sociological Research. Vol. 5, No. 1.
Setyawan, A., Noermijati, N., Sunaryo, S., dan Aisjah, S., 2018, G reen product buying intentions among young consumers: extending the application of theory of planned behavior, Journal Problems and Perspectives in Management, Vol. 16, pp. 145-154
Shaputra, R.K., 2013, Penerapan Green Marketing Pada Bisnis Produk Kosmetik. Jurnal JIBEKA, Vol. 7, No. 3, pp. 47-53.
Situmorang, J.R., 2011, Pemasaran Hijau yang Semakin Menjadi Kebutuhan Dalam Dunia Bisnis. Jurnal Administrasi Bisnis, Vol. 7, No. 2, pp. 131 - 142. ISSN: 0216-1249.
Suhardjana, J., 2009, Mengelola Konflik Lingkungan Hidup Dalam Rangka Mewujudkan Pembangunan Daerah Secara Berkelanjutan. Jurnal Bumi Lestari, Vol. 9, No. 2, pp. 300-305.
Vincente-Molina, A.M., Fernandez-Sainz, A., dan Izagirre-Olaizola, J., 2013, Environmental Knowledge and Other Variables Affecting Pro- Environmental Behaviour: Comparison of University Students from Emerging and Advanced Countries. Journal of Cleaner Production, Vol. 61, pp. 130-138.
Waksito, J., dan Irawati, Z., 2016, Memahami Praktik Perilaku Pro-Lingkungan berdasarkan Sikap, Norma, dan Perilaku Konsumen. The 4th University Research Colloquium. ISSN: 2407-9189.
Yadav, R., dan Pathak, G.S., 2016, Young Consumers’ Intention Toward Buying Green Product in a Developing Nation: Extending the Theory Planned Behavior. Journal of Cleaner Production, Vol. 135, pp. 732-739.
Younus, S., Rasheed, F., dan Zia, A., 2015, Indetifying the Factor Affecting Customer Purchase Intention. Journal of Managment and Business Research:Administration and Management, Vol. 15, No. 2.
Yu-Shan Chen, dan Ching-Hsun Chang, 2012, Enhance Green Purchase Intention The Roles of Green Perceived Value, Green Perceived Risk, and Green Trust. Journal Management Decision, Vol. 50, No. 3, pp. 502-520.
Zikmund, Babin, Carr, Griffin, 2010, Business Reseach Methods 8th Edition. a South Asian Perspective.
Ajzen, I., 2002, Perceived Behavioral Control, Self-Efficacy, Locus of Control, and the Theory of Planned Behavior. Journal of Applied Social Psychology, Vol. 32, No. 4, pp. 665-683.
Albino, V., Balice, A., dan R. Dangelico, Environmental strategies and green product development: an overview on s ustainability-driven companies, Journal Business Strategy and the Environment, 2009, Vol. 18, pp. 83-96.
Ali, S., 2013, Prediksi Perilaku Ramah Lingkungan yang Dipengaruhi oleh Nilai dan Gaya Hidup Konsumen. Jurnal Perspektif Bisnis, Vol 1, No. 1. ISSN: 2338-5111.
Aman, L.A.H., Harun, A., dan Hussein, Z., 2012, The Influence of Environmental Knowledge and Concern on Green Purchase Intention the Role of Attitude as a Mediating Variable. Journal of Art and Social Sciences, Vol. 7, No. 2, pp. 145-167.
Armitage, C.J., dan Conner, M., 2001, Efficacy of the Theory of Planned Behaviour: A Meta-Analytic Review. Journal British of social Psychology. Vol. 40, pp. 471-499.
Beck, L., and Ajzen, I., 1991, Predicting Dishonest Actions Using the Theory of Planned Behavior. Journal of Research in Personality, Vol. 25, pp. 2 85- 301.
Chan, R.Y.K., dan Lau, L.B.Y., 2000, Antecedents of Green Purchases: a Survey in China. Journal of Consumer Marketing, Vol. 17, No. 4, pp. 338-357.
Chang, M.K., 1998, Predicting Unethical Behavior: a Comparison of the Theory of Reasoned Action and the Theory of Planned Behavior. Journal of Business Ethics, Vol. 17, pp. 1825-1998.
Chen, Y-S. The driver of green innovation and green image – Green core competence. Journal of Business Ethics, 2008, Vol. 81, pp. 531-543.
Conner, M., dan Armitage, CJ., (1998), Extending the Theory of Planned Behavio: a Review and Avenues for Further Research. Journal Applied of Social Psychology, Vol. 28, No. 15, pp. 1429-1464.
Conner, M., dan Norman, P., 2005, P redicting Health Behaviour: Research and Practice With Social Cognition Models. Open University Press Mcgreaw- Hill Education.
D’Souza, C., Taghian, M., dan Lamb, P., 2006, An Empirical Study on t he Influence of Envionmental Labels on C onsumers. Journal Corporate Communicatiions: An International, Vol. 11, No. 2, pp. 162-173.
Diamantopoulos, A., Sclegelmilch, B.B., Sinkovics, R.R., dan Bohlen, G.M., 2003, Can Socio-Demographics Still Play a Role in Profiling Green consumers? A Review of the Evidence and an Empirical Investigation. Journal of Business Research, Vol. 56, pp. 465-480.
Eerola, E., dan A. Huhtala, Voting for Environmental Policy Under Income and Preference Heterogeneity American, Journal of Agricultural Economics, 2008, Vol. 90, pp. 256-266.
Fryxell, G.E., dan Lo, C.W.H., 2000, The Influence of Environmental Knowledge and Values on Managerial Behaviours on Behalf of the Environment: An Empirical Examination of Managers in China. Journal of Business Ethics, Vol. 46, pp. 45-69.
Gumilar, I., 2012, Partisipasi Masyarakat Pesisir dalam Pengelolaan Ekosistem Hutan Mangrove Berkelanjutan di Kabupaten Indramayu. Jurnal Akuatika, Vol. III, No. 2. Pp. 198-211. ISSN: 0853-2523.
Hair, J., William, C., Black, Barry, J., Babin, dan Rolph, EA., 2010, Multivariate Data Analysis. Seventh Edition Prentice Hall, Upper Saddle River, New Jersey.
Hartmann, P., dan V.A. Ibanez, (2006), Green value added. Journal Marketing Intelligence & Planning, 2006, Vol. 24, pp. 673-680.
Hartmann, P., dan Apailaza-Ibanez, V., 2012, Consumer Attitude and Purchase Intention Toward Green Energy Brands: The Roles of Psychological Benefits and Environmental Concern. Journal of Business Research, Vol. 66, pp. 1254-1263.
Heesup Han, Li-Tzang Hsu, dan Chwen Sheu, 2009, Application of the Theory of Planned Behavior to Green Hotel Choice: Testing the Effect of Environmental Friendly Activities. Journal Tourism Management, Vol. 31, pp. 325-334.
Hsin-Hui Hu, Parsa, H.G., dan Self, J., 2010, The Dynamics of Green Restaurant Patronage, Vol. 51, pp. 334-362.
Joshi. Y dan Rahman. Z. (2015), “Predictor of young consumer’s Green Purchase Behaviour”. Management of Environmental Quality: An International Journal, Vol. 27, pp. 452-472
Kalafatis, S.P., Pollard, M., East, R., dan Tsogas, M.H., 1999, Green Marketing and Ajzen’s Theory of Planned Behaviour: a Cross-Market Examination. Journal of Consumer Marketing, Vol. 16, No. 5, pp. 441-460.
Kong, W., Harun, A., Sulong, R.S., dan Lily, J., 2014, T he Influence of Consumers’ Preception of Green Products on Green Purchase Intention. Journal International of Asian Social Science, Vol. 4, No. 8, pp. 924-939.
Lee, J., Do-Hyung Park, dan Han, I., 2008, The Effect of Negative Online Consumer Reviews on Product Attitude An Information Processing View. Journal Electronic Commerce Research and Application, Vol.7, pp. 341- 352.
Liu, M-S., S-D, dan Wu. Green Supplier Assessment: A Case Study of the Fire Extinguisher Industry, Journal of American Academy of Business, 2009, Vol. 14, pp. 104-111.
MacKenzie, S.B., Lutz, R.J., dan Belch, G.E., 1986, An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of Marketing, Vol. 53, No.2, 48-65.
Mostafa, M.M., 2009, S hade of Green: A Psychograpihic Segmentation of the Green Consumer in Kuwait Using Self-Organizing. Journal Expert System With
Application, Vol. 36, pp. 11030-11038.
Ng, S., dan Paladino, A., 2009, Examining Th Influences of Intention to Purchase Green Mobile Phones Among Young Consumers: An Empirical Analysis. AZMAC, pp. 1-8.
Paul, J., Modi, A., dan Patel, J., 2015, Predicting Green product Consumptionn Using Theory of Planned Behavior and Reasoned Action. Journal of Retailing and Consumer Service, Vol. 29, pp. 123-134.
Perugini, M., dan Bagozzi, R.P., 2001, The Role of Desire and Anticipated Emotions in Goal-Directed Behaviours: Broadening and Deepening the Theory of Planned Behaviour. Journal of Social Psychology, Vol . 40, p p. 79-98.
Ping Wang, Qian Liu, dan Yu Qi, 2014, Factors Influencing Sustainable Consumption Behaviors: a Survey of The Rural Resident in China. Journal of Cleaner
Production, pp. 1-14.
Ramayah, T., Lee, J.W.C., dan Mohammad, 2010, G reen Product Purchase Intention: Some Insight from a Developing Country. Journal Resource, Conservation and Recycling, Vol. 54, pp. 1419-1427.
Rizwan, M., 2014, An Empirical Study About Green Purchase Intention. Journal of Sociological Research. Vol. 5, No. 1.
Setyawan, A., Noermijati, N., Sunaryo, S., dan Aisjah, S., 2018, G reen product buying intentions among young consumers: extending the application of theory of planned behavior, Journal Problems and Perspectives in Management, Vol. 16, pp. 145-154
Shaputra, R.K., 2013, Penerapan Green Marketing Pada Bisnis Produk Kosmetik. Jurnal JIBEKA, Vol. 7, No. 3, pp. 47-53.
Situmorang, J.R., 2011, Pemasaran Hijau yang Semakin Menjadi Kebutuhan Dalam Dunia Bisnis. Jurnal Administrasi Bisnis, Vol. 7, No. 2, pp. 131 - 142. ISSN: 0216-1249.
Suhardjana, J., 2009, Mengelola Konflik Lingkungan Hidup Dalam Rangka Mewujudkan Pembangunan Daerah Secara Berkelanjutan. Jurnal Bumi Lestari, Vol. 9, No. 2, pp. 300-305.
Vincente-Molina, A.M., Fernandez-Sainz, A., dan Izagirre-Olaizola, J., 2013, Environmental Knowledge and Other Variables Affecting Pro- Environmental Behaviour: Comparison of University Students from Emerging and Advanced Countries. Journal of Cleaner Production, Vol. 61, pp. 130-138.
Waksito, J., dan Irawati, Z., 2016, Memahami Praktik Perilaku Pro-Lingkungan berdasarkan Sikap, Norma, dan Perilaku Konsumen. The 4th University Research Colloquium. ISSN: 2407-9189.
Yadav, R., dan Pathak, G.S., 2016, Young Consumers’ Intention Toward Buying Green Product in a Developing Nation: Extending the Theory Planned Behavior. Journal of Cleaner Production, Vol. 135, pp. 732-739.
Younus, S., Rasheed, F., dan Zia, A., 2015, Indetifying the Factor Affecting Customer Purchase Intention. Journal of Managment and Business Research:Administration and Management, Vol. 15, No. 2.
Yu-Shan Chen, dan Ching-Hsun Chang, 2012, Enhance Green Purchase Intention The Roles of Green Perceived Value, Green Perceived Risk, and Green Trust. Journal Management Decision, Vol. 50, No. 3, pp. 502-520.
Zikmund, Babin, Carr, Griffin, 2010, Business Reseach Methods 8th Edition. a South Asian Perspective.
Published
2019-09-01
Section
Bidang Manajemen (M)
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