STUDI EKSPLORATORI ARTIST BRAND BUILDING MAKEUP ARTIST, FASHION DESIGNER, DAN PHOTOGRAPHER DI SURABAYA

  • Lisa Stefanny Jurusan Managemen / Universitas Surabaya
Abstract Views: 32 PDF - FULL TEXT Downloads: 25
Keywords: artist brand building, personal brand, reputation, reflexivity, artist brand

Abstract

Abstrak - Tujuan penelitian ini untuk mengeksplorasi bagaimana artist brand building seorang makeup artist, fashion designer, dan photographer yang berdomisili di Surabaya. Penelitian ini merupakan penelitian kualitatif dengan pendekatan naratif. Peneliti menggunakan sampel dari informan makeup artist, fashion designer, dan photographer. Berdasarkan hasil analisis didapatkan kolaborasi antara reputation dan reflexivity yang membangun personal brand seorang artist. Reputation meliputi professional history dan working process. Sedangkan Reflexivity meliputi artist background, initial orientation dan practice in detail.

Kata kunci: artist brand building, personal brand, reputation, reflexivity, artist brand

Abstract - This study aims to explore the artist brand building how artist Makeup Artist, Fashion Designer and Photographer build and position their "private brand" This research is a qualitative research using interpretivism method and narrative research model. Researchers use informants as much as 6, each of which has 2 representatives. Based on the test results, found that Reputation includes professional history and working process. While Reflexivity include artist background, initial orientation and practice in detail.

Keywords: artist brand building, personal brand, reputation, reflexivity, artist brand

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Published
2019-09-01