FACTOR ANALYSIS OF PUSH AND PULL TRAVEL MOTIVATION OF FOREIGN TOURISTS TO LOMBOK

  • Made Padmi Shantika International Business Networking Faculty of Business and Economics University of Surabaya
Abstract Views: 236 times
PDF - FULL TEXT Downloads: 271 times
Keywords: tourist, motivation, push and pull factors, Lombok

Abstract

The role of tourism sector in economy is undeniable. It gives a contribution to national GDP and opens job opportunities for people in its related sectors. The potential of tourism in the country are numerous and need to be developed in order to maximize its contribution to the country. Tourism is growing in some provinces in the country and it draws attention to study it. This is a descriptive research which used a quantitative approach. This research is aimed to identify the push and pull travel motivation of foreign tourists in visiting Lombok, therefore this research adopts a model based on push and pull factors as the conceptual framework. As information has been documented about push and pull travel motivations to Lombok and factor analysis has been done for analyzing the data which may have important marketing implications to the business owners and government.

Downloads

Download data is not yet available.

References

Malhotra, Naresh K. 2007. Marketing Research: An Applied Orientation Fifth Edition. Pearson Prentice-Hall. New Jersey

Maslow, Abraham. 1970. Motivation and Personality. 2nd edition. Harper and Row

Mohammad, A., & M, Som. 2010. An Analysis of Push and Pull Travel Motivations of Foreign Tourists to Jordan, 41-50

Prianto, Agus. 2008. Analisis Data Dengan Program SPSS. Cetakan Pertama. Setara Press. Malang

Priyatno, Dwi. 2008. Mandiri Belajar SPSS. Cetakan Pertama. Mediakom. Yogyakarta

Schiffman, Leon G., & Leslie Lazar Kanuk. 2007. Consumer Behaviour Ninth Edition. Prentice Hall International Edition Seventh Edition. Englewood Cliff. New Jersey

Yoon, Y., & Uysal, M. 2005. An Examination of The Effects of Motivation and Satisfaction on Destination loyalty: a Structural Model. Tourism Management, 31: 827-837

Yuan, S., & McDonald, C. (1990). Motivational Determinants of International Pleasure Time. Journal of Travel Research, 24(1): 42-44
Published
2013-09-20
Issue
Vol. 2 No. 2 (2014): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Section
Bidang International Business Network (IBN)

Creative Commons License

  • Articles published in CALYPTRA are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
  • Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
  • By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.