BUSINESS PLAN SAGACITY SENIOR LIVING
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Keywords:
strategy, studi kelayakan, business plan
Abstract
Jurnal ini bertujuan untuk mengevaluasi segala aspek dari kelayakan bisnis dari Sagacity Senior Living. Dimana Sagacity Senior Living menawarkan hunian komunitas bagi orang-orang lanjut usia di kota Surabaya. Badan usaha ini akan menggunakan intensive strategy dalam mencapai tujuannya, terutama adalah market penetration. Berdasarkan hasil studi kelayakan business plan ini mendapatkan hasil yang bagus dengan hasil NPV adalah sebesar Rp. 1.515.696.151 dengan IRR sebesar 26,00%. Sedangkan payback periode-nya adalah 5 tahun 7 bulan. Berdasarkan hasil tersebut maka bisnis ini dapat dikatakan layak untuk dijalankan.
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References
Best, Roger J, 2009, Market Based Management: Strategies for Growing Customer Value and Profitability, New Jersey: Pearson Education
David, Fred R, 2013, Strategic Management: Concept and Cases 14th edition, United States of America: Pearson Prentice Hall
Kotler, P., Keller, K.L., Ang S.H, Leong, S.M., Tan, C.T., 2009, Marketing Management An Asian Perspective 5th edition, Singapore: Prentice Hall.
Porter, Michael E, 2008, Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: The Free Press
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Undang-Undang Republik Indonesia No. 13 Tahun 1998, Kesejahteraan Lanjut Usia, Jakarta.
Badan Pusat Satistik Kota Surabaya, 2012. Surabaya Dalam Angka 2012. Jakarta: Badan Pusat Satistik Kota Surabaya
Badan Pusat Satistik Provinsi Jawa Timur, 2011. Hasil Survei Sosial Ekonomi Nasional Tahun 2011 Provinsi Jawa Timur. Jakarta: Badan Pusat Satistik Provinsi Jawa Timur
www.bps.go.id
www.campaignindonesia.com
www. dispendukcapil.surabaya.go.id
www.jamsostek.co.id
data.worldbank.org
www.tradingeconomics.com
David, Fred R, 2013, Strategic Management: Concept and Cases 14th edition, United States of America: Pearson Prentice Hall
Kotler, P., Keller, K.L., Ang S.H, Leong, S.M., Tan, C.T., 2009, Marketing Management An Asian Perspective 5th edition, Singapore: Prentice Hall.
Porter, Michael E, 2008, Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: The Free Press
Sukirno, S., 2001, Pengantar Teori Mikroekonomi; Jakarta: PT. RajaGrafindo Persada.
Undang-Undang Republik Indonesia No. 13 Tahun 1998, Kesejahteraan Lanjut Usia, Jakarta.
Badan Pusat Satistik Kota Surabaya, 2012. Surabaya Dalam Angka 2012. Jakarta: Badan Pusat Satistik Kota Surabaya
Badan Pusat Satistik Provinsi Jawa Timur, 2011. Hasil Survei Sosial Ekonomi Nasional Tahun 2011 Provinsi Jawa Timur. Jakarta: Badan Pusat Satistik Provinsi Jawa Timur
www.bps.go.id
www.campaignindonesia.com
www. dispendukcapil.surabaya.go.id
www.jamsostek.co.id
data.worldbank.org
www.tradingeconomics.com
Published
2013-09-20
Section
Bidang Magister Manajemen (MM)
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