REDESIGN CORPORATE IDENTITY CV. JASINDO ELEKTRONIK
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Keywords:
corporate identity, konsisten, graphic standards manual, website prototipe,, grosir, elektronik, Surabaya
Abstract
- Jasindo Elektronik adalah perusahaan yang bergerak di bidang penjualan barang elektronik di bagian grosir. CV. Jasindo Elektronik memiliki manajemen kekeluargaan dan berada pada saluran konsumen tingkat ke 4 yaitu dimana terdapat 4 pelaku dagang yaitu produsen, grosir, jobbers, pengecer dan konsumen. Perusahaan yang telah berdiri sejak tahun 1980 ini belum memiliki corporate identity yang tercipta, tertanam dan kokoh di mata target pasar. Tujuan redesign corporate identity ini adalah corporate identity yang di redisgn sesuai dengan citra perusahaan yang sesuai dengan visi dan misinya agar tercipta, tertanam dan kokoh di mata target pasar. Selain itu agar corporate identity dapat diterapkan pada media identitasnya secara konsisten baik di dalam maupun di luar perusahaan. Pembuatan corporate identity ini melalui tahapan proses yaitu menganalisa data dari perusahaan serta teori-teori sebelumnya, sketsa logo atau thumbnail, membuat logo menggunakan komputer (tight issue) dan mengirimkan logo ke perusahaan untuk dipilih oleh pemilik perusahaan, mendesain akhir logo dan menerapkan ke berbagai media identitas. Setelah diuji coba dan evaluasi dapat disimpulkan bahwa corporate identity ini sesuai citra perusahaan agar tercipta, tertanam dan kokoh di mata target pasar. Corporate identity ini dapat diterapkan secara konsisten jika menggunakan Graphic Standards Manual yang telah diproduksi secara tepat guna. Pembuatan prototipe website katalog statis digunakan untuk contoh penerapan corporate identity secara fungsional.
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References
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Dowling, G. 2002. Creating Corporate Reputations: Identity, Image, and Performance. New York: Oxford University Press Inc.
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O’Guinn, T., Allen, C. & Semenik, R. 2012. Advertising and Integrated BrandPromotion. Mason: Cengage.
Rivers, C. 2010. Logo-Art : Innovation in Logo Design. London: RotoVision SA.
Saren, M. 2012. Marketing Grafitti. Burlington Massachusetts: Butterworth-Heinneman.
Landa, R. 2010. Graphic Design Solutions. Mason: Cengage.
Kusrianto, A. 2010. Pengantar Tipografi. Jakarta: PT. Gramedia Pustaka Utama.
Chiaravalle, B. & Schenck, B. 2011. Branding for Dummies. New York: John Wiley & Sons, Inc.
Sawyer, M. 2006. Kiss & Sell : Writing for Advertising : Redesigned & Rekissed. Switzerland: AVA.
Carter, D.I. 2001. Blue is Hot, Red is Cool: Choosing the Right Colours for Your Logo. New York: Cincinnati OH: HBI;;Distributed in the U.S. by North Light.
Dowling, G. 2002. Creating Corporate Reputations: Identity, Image, and Performance. New York: Oxford University Press Inc.
Rustan, S. 2010. Mendesain Logo. Jakarta: PT. Gramedia Pustaka Utama.
Suyanto, M. 2004. Analisis & Desain Aplikasi Multimedia untuk Pemasaran. Yogyakarta: Penerbit & Percetakan ANDI.
Carter, D. 2007. Global Corporate Identity 3. New York: HarperCollins.
Olins, W. 2005. Wally Olins : On Brand. New York: Thames & Hudson.
Melewar, T. 2008. Facets of Corporate Identity: Communication and Reputation. New York: Routledge.
Napoles, V. 1988. Corporate Identity Design. New York: John Wiley & Sons, Inc.
Kotler, P. & Pfoertsch, W. 2006. B2B Brand Management. Berlin: Springer.
O’Guinn, T., Allen, C. & Semenik, R. 2012. Advertising and Integrated BrandPromotion. Mason: Cengage.
Rivers, C. 2010. Logo-Art : Innovation in Logo Design. London: RotoVision SA.
Saren, M. 2012. Marketing Grafitti. Burlington Massachusetts: Butterworth-Heinneman.
Landa, R. 2010. Graphic Design Solutions. Mason: Cengage.
Kusrianto, A. 2010. Pengantar Tipografi. Jakarta: PT. Gramedia Pustaka Utama.
Chiaravalle, B. & Schenck, B. 2011. Branding for Dummies. New York: John Wiley & Sons, Inc.
Sawyer, M. 2006. Kiss & Sell : Writing for Advertising : Redesigned & Rekissed. Switzerland: AVA.
Carter, D.I. 2001. Blue is Hot, Red is Cool: Choosing the Right Colours for Your Logo. New York: Cincinnati OH: HBI;;Distributed in the U.S. by North Light.
Published
2013-09-20
Section
Bidang Multi Media (MMD)
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