PENGARUH STORE ENVIRONMENT, SHOPPING ENJOYMENT TENDENCY, IMPULSE BUYING TENDENCY TERHADAP IMPULSE BUYING MELALUI POSITIF AFFECT, NEGATIVE AFFECT DAN URGE TO BUY IMPULSIVELY DI RANCH MARKET GALAXY MALL SURABAYA
Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh store environment, impulse buying tendency, shopping enjoyment tendency terhadap impulse buying melalui positive affect, negative affect dan urge to buy impulsively di Ranch Market Galaxy Mall. Penelitian dilakukan di Ranch Market Galaxy Mall. Pengolahan data dilakukan dengan menggunakan Structural Equation Modeling (SEM) dengan software LISREL versi 8.7. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah teknik non probability sampling dengan jenis convenience sampling. Data diperoleh melalui survei dengan menanyakan langsung kepada responden melalui kuesioner. Jumlah sampel dalam penelitian ini adalah 145 responden. Hasil penelitian ini menunjukkan adanya pengaruh Store Environment terhadap Positive Affect, Store Environment terhadap Negative Affect, Store Environment terhadap Urge to Buy Impulsively, Shopping Enjoyment Tendency terhadap Positive Affect, Positive Affect terhadap Urge to Buy Impulsively, dan Urge to Buy Impulsively terhadap Impulse Buying. Sedangkan pengaruh Negative Affect terhadap Urge to Buy Impulsively tidak terbukti.
Downloads
References
Dameyasani, A.W., Abraham, Juneman, 2013, Impulsif Buying, Cultutral Values Dimensions, And Symbolic Meaning Of Money: A Study On College Student In Indonesia’s Capital City And Its Surrounding, International Journal of Research Studies In Psychology, Vol. 2 No.4, 35-52, October 2013.
Ferdinand, Augusty, 2002, Structural Equation Modelling Dalam Penelitian Manajemen Aplikasi Model-Model Rumit Dalam Penelitian Untuk Tesis Magister dan Disertasi Doktor, Fakultas Ekonomi UNDIP, Semarang.
Mohan, Geeta, Bharadhwaj, S., Piyush, Sharma, 2013, Impact Of Store Environment On Impulse Buying Behavior, European Journal Of Marketing, Vol. 47: 1711-1732.
Jondry, A.H., 2012, Model Kecenderungan Pembelian Impulsif, Jurnal Manajemen Pemasaran, Vol. 11 No.11, 2012.
Kotler, P., Keller, K.L., 2008, Marketing Management, 12th Edition, Pearson Prentice Halls.
Wijanto, Setyo Hari, 2008, Structural Equation Modeling dengan Lisrel 8.8 : Konsep dan Tutorial, Graha Ilmu.
- Articles published in CALYPTRA are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
- Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
- By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.