GREEN PRODUCT QUALITY , GREEN CORPORATE IMAGE, GREEN CUSTOMER SATISFACTION, DAN GREEN CUSTOMER LOYALTY THE BODY SHOP DI SURABAYA
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Green Product Quality, Green Corporate Image, Green Customer Satisfaction, Green Customer Loyaty.
Abstract
Penelitian ini bertujuan untuk menguji Green Product Quality , Green Corporate Image, Green Customer Satisfaction, dan Green Customer Loyalty The Body Shop di Surabaya. Penelitian ini menggunakan pendekatan kuantitatif dengan model SEM (Structural Equation Modeling). Jumlah sampel yang digunakan dalam penelitian ini sebanyak 150 responden. Temuan penelitian menunjukkan bahwa Green Product Quality dan Green Corporate Image berpengaruh positif signifikan terhadap Green Customer Satisfaction, dan Green Customer Satisfaction berpengaruh positif signifikan terhadap Green Customer Loyalty The Body Shop di Surabaya. Sedangkan, Green Product Quality dan Green Corporate Image tidak berpengaruh signifikan terhadap Green Customer Loyalty The Body Shop di Surabaya secara langsung.
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References
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Mishra, P., dan P. Sharma. 2010. Green Marketing In India: Emerging Opportunities And Challenges. Journal of Engineering, Science and Management Education, Vol 3: 9-14.
Mowen, J. C. and M. Minor. 2002. Perilaku Konsume Jilid 2. Jakarta: Erlangga.
Andreassen, T.W., dan Lindestad, B. 1998. Customer Loyalty and Complex Service The Impact of Coporate Image On Quality, Customer Satisfaction And Loyalty For Customers With Varying Degrees Of Service Expertise. International Journal of Service Industry Management. Vol. 9 No. 1, 1998, pp. 7 – 23
Chang, N., dan Fong, C. 2010. Green product quality, green corporate image, green customer satisfaction, and green customer loyalty. African Journal of Business Management. Vol. 4(13), pp. 2836-2844, 4 October 2010
Chen, Yu-San., dan Chang, Ching-Hsun. 2012. Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision. Vol. 50, pp. 502-520, 2012
Ferdinand, A. 2005. Structural Equation Modelling Dalam Penelitian Manajemen: Aplikasi Model-Model Rumit dalam Penelitian Untuk Tesis Magister dan Disertasi Doktor. Badan Penerbit Universitas Diponegoro, Semarang.
Ferdinand, A. 2002. Structural Equation Modeling dalam Penelitian Manajemen. Badan Penerbit Universitas Diponegoro, Semarang.
Hair J.F, JR., R.E., Anderson, R.L. Tatham dan W.C. Black. 1998. Multivariate Data Analysis 5th Edition, Prentice Hall.
Loazada. 2000. Ecological Sustainability And Marketing Strategy : Review And Implications. Proceeding
Longino, Eric. 2007. The Determinants of SalesOrganization Effevtiveness in Pharmaceutical Industry. Boca Raton, USA
Martini, L.K.B. 2013. Relationship Marketing, Customer Satisfaction, Customer Commitment Dan Customer Loyalty ( Studi Pada sebuah Bank Nasional Di Denpasar). Buletin Studi Ekonomi, Vol 18, No. 1 Februari 2013
Mishra, P., dan P. Sharma. 2010. Green Marketing In India: Emerging Opportunities And Challenges. Journal of Engineering, Science and Management Education, Vol 3: 9-14.
Mowen, J. C. and M. Minor. 2002. Perilaku Konsume Jilid 2. Jakarta: Erlangga.
Published
2015-09-01
Section
Bidang Manajemen (M)
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