PENGARUH EXPERIENTAL VALUE DAN PLACE FOOD IMAGE TERHADAP BEHAVIORAL INTENTION WISATA KULINER BANDUNG
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Inad Wasa Nugroho, Siti Rahayu, Erna Andajani (Bahasa Indonesia) Downloads:
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Abstract
Every tourist has a different motivation. One type of tourism that is currently growing very rapidly is the culinary industry. This study is to determine the experiential value of tourists in shaping the place food image of the city of Bandung and influencing behavioral intention. This causal type of quantitative research analyzes data using the Structural Equation Model equation. The results of the study found evidence of all research hypotheses proved to have a positive and significant influence relationship.
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References
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Tsai, C.W., Wang, Y.C., 2016, Experiental value in Branding Food Tourism,
https://jabar.bps.go.id/statictable/2018/03/23/473/jumlah-wisatawan- mancanegara-dan-domestik-di-provinsi-jawa-barat.html. Diakses pada tanggal 28 Oktober 2018.
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https://www.goodnewsfromindonesia.id/2017/06/17/inilah-logo-baru-10-destinasi- wisata-indonesia. Diakses pada tanggal 20 Oktober 2018.
Journal od destination Marketing and Management. https://travel.kompas.com/read/2014/12/24/164500827/Peluncuran.Wonderful.Ind
Malhotra, N., Budhwar, P., & Prowse, P., 2007, Linking rewards to commitment: an empirical investigation of four UK call centres, The International Journal of Human Resource Management, Vol. 18 No. 12, pp. 2095-2128. Masiero, L., & Nicolau, J. L., 2012, Tourism market segmentation based on price sensitivity: Finding similar price preferences on tourism activities, Journal of
Oliver, R.L.,1980, A cognitive model of the antecedents and consequences of satisfaction decision, Journal of Marketing Research,17 (November), 460– 469.
onesia.dan.Pesona.Indonesia. Diakses pada tanggal 2 Oktober 2018
Rangkuti, A. M., & Situmorang, S. H., 2017, Pengaruh Experiental value terhadap Place Food Branding dan Behavioral Intention pada Kuliner Kota Medan, Manajemen Eksistensi, Universitas Sumatra Utara.
Sekaran, U. & Bougie, R., 2010, Research Method for Business: A Skill Building Approach. Edisi 5. John Wiley & Sons, New York.
Sekarrini, N. L., Rahayu, S., & Andajani, E., 2017, Pengaruh Experiential Value dan Place Food Image Yogyakarta Terhadap Behavioral Intention Wisatawan Domestik, Manajemen Layanan dan Pariwisata, Skripsi, Universitas Surabaya. Travel Research, 51(4), 426–435.
Tsai, C.W., Wang, Y.C., 2016, Experiental value in Branding Food Tourism,
Published
2021-11-26
How to Cite
Wasa Nugroho, I., Rahayu, S., & Andajani, E. (2021). PENGARUH EXPERIENTAL VALUE DAN PLACE FOOD IMAGE TERHADAP BEHAVIORAL INTENTION WISATA KULINER BANDUNG. Ekonomi Dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, Dan Terapan Teori, 24(2), 45-52. https://doi.org/10.24123/jeb.v24i2.4747
Section
Articles
