Vol. 5 No. 1 (2024): Journal of Entrepreneurship and Business (February)

Articles

• Navigating Style: Exploring the Influence of Perceived Benefit and Perceived Ease of Use on Attitude Towards Use in AI-Enhanced Fashion E-Commerce

  Puji Istiqomah, Lizar Alfansi

  1-14

  Abstract Views: 1205 PDF Downloads: 951 DOI https://doi.org/10.24123/jeb.v5i1.6070

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• Indirect Correlation between Hotel’s Environmental Policy and its Performance through Employee's Environmental Abilities

  Sukaadha I Ketut Gede, Endang Sulistyaningsih

  15-27

  Abstract Views: 182 PDF Downloads: 129 DOI https://doi.org/10.24123/jeb.v5i1.6073

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• Green Euphoria: Unraveling the Power of Sustainable Brands - Examining the Nexus of Green Brand Image, Authenticity, and Emotional Well-being with the Mediating Force of Green Brand Attachment

  Cindy Manisa Khoirala, Lizar Alfansi

  28 - 42

  Abstract Views: 522 PDF Downloads: 368 DOI https://doi.org/10.24123/jeb.v5i1.6069

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• Green Horizons: Enhancing Customer Satisfaction through Quality Experiences, Mediated by Green Perceived Value and Green City Image in Kota Lebong Tourism, Bengkulu Province

  Arum Laila Gandasari, Muhammad Yasser Iqbal Daulay

  43-54

  Abstract Views: 216 PDF Downloads: 191 DOI https://doi.org/10.24123/jeb.v5i1.6065

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• The Role of Organizational Culture on Employee Performance through Job Satisfaction and Work Motivation

  Delka Maha Putra, Nasution

  55 - 68

  Abstract Views: 1024 PDF Downloads: 644 DOI https://doi.org/10.24123/jeb.v5i1.6099

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• The Impact of Information Content and Entertainment Content on Customer Engagement and Customer Loyalty: A Study on Scarlett's Customer Base

  Heanjelika Ali Sandi, Ferry Tema Atmaja

  69 - 78

  Abstract Views: 385 PDF Downloads: 344 DOI https://doi.org/10.24123/jeb.v5i1.6115

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• Corporate Governance Mechanism and Capital Structure Decision: Evidence from Indonesia

  Agnes Lestari, Werner R. Murhadi, Endang Ernawati

  79 - 89

  Abstract Views: 262 PDF Downloads: 221 DOI https://doi.org/10.24123/jeb.v5i1.6152

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