STUDI EKSPERIMENTAL PERAN BACKGROUND MUSIC TERHADAP APPROACH BEHAVIOR : MODERASI CO-CREATION DAN MEDIASI PERCEIVED MOOD PADA KONSUMEN RUMAH ICE CREAM BARATAJAYA SURABAYA
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Keywords:
Co-creation, Background Music, Perceived Mood, Approach Behavior
Abstract
This study aims to determine and analyze the role of background music on approach behavior, with the role of moderation co-creation and mediation perceived mood at consumers of Rumah Ice Cream Baratajaya Surabaya. Data processing is done by using SPSS 22 software. Data obtained from two different places, namely private universities in Surabaya and at Rumah Ice Cream Baratajaya Surabaya. The number of participants in this study were 160 respondents.The results of this study indicate that perceived mood proved to positively mediate the relationship between congruence of background music and approach behavior on consumers of Rumah Ice Cream Baratajaya Surabaya, co-creation proved to moderate the negative effect of congruence of background music on perceived mood at consumers of Rumah Ice Cream Baratajaya Surabaya.
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References
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Batra, R., & Ray, M. L., 1986. Affective Responses Mediating Acceptance of Advertising. Journal of Consumer Research, 234-249.
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Hasnida, 2002. Crowding (Kesesakan) dan Density (Kepadatan)
Hui, M., Dube, L., &Chebat, J., 1997. The Impact of Music on Consumers Reactions to Waiting for Services. Journal of Retailing, 87-104
Janis, I. L., Kaye, D., & Kirschner, P., 1965. Facilitating Effects of "Eating- While-Reading" on Responsiveness to Persuasive Communications. Journal of Personality and Social Psychology, 181-186.
Jeon, S., Park, C., & Yi, Y., 2016. Co-creation of background music: A key to innovating coffee shop management.
Lee, J. E., Xiang, P., & Gao, Z., 2017. Acute effect of active video games on older children's mood change. Computers in Human Behavior, 97-103.
Magnini, V. P., & Thelen, S. T., 2008. The Influence of Music on Perceptions of Brand Personality, Decor, and Service Quality: The Case of Classical Music in a Fine-Dining Restaurant . Journal of Hospitality & Leisure Marketing .
Martin, B. A., 2003. The Influence of Gender on Mood Effects in Advertising. Psychology & Marketing.
Mental Health Foundation, 2016. How to manage and reduce stress. Scotland. Meyassed, D., Burgess, P., Daniel, P., 2012. Co-creation is here: we can’t ignore it. Market. Soc., 36–39.
Milliman, R. E., 1982. Using Background music to Affect the Behavior of Supermarket Shoppers.Journal of Marketing, Vol. 46, pp. 86-91.
Morosan, C., & DeFranco, A., 2016. Co-creating value in hotels using mobile devices: A conceptual modelwith empirical validation. Hospitality Management .
North, A. C., Sheridan, L. P., & Areni, C. S., 2016. Music Congruity Effects on Product Memory, Perception, and Choice. Journal of Retailing, 83-95.
Polese, F., Pels, J., Brodie, R., 2011. Theoretical underpinning to successful value co-creation. In :Gummesson, E., Mele, C., Polese, F. (Eds.), Service- Dominant Logic, Network & Systems Theory and Service Science.Giannini, Napoli.
Roggeveen, A. L., Tsiros, M., Grewal, D., 2011. Understanding the co- creation effect : when does collaborating with customers provide a lift to service recovery? J. Acad. Market. Sci. 40 (6), 771-790.
Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M., 2010. Business Research Method.
http://www.kemenperin.go.id/artikel/16650/Industri-Makanan-dan-Minuman- Tumbuh-9,8-Persen-Triwulan-III-2016 diunduh pada 25 Mei 2017
https://news.detik.com/berita-jawa-timur/d-3378353/jumlah-penduduk-surabaya- makin-gemuk diunduh 25 Mei 2017
http://www.kamuskbbi.id/inggris/indonesia.php?mod=view&perceived&id=23738- kamus-inggris-indonesia.html diunduh pada 30 Agustus 2017
https://www.merdeka.com/uang/menjamurnya-bisnis-cafe-di-tanah-air.html diunduh pada 30 Agustus 2017
https://www.kompasiana.com/febbierosagultom/nongkrong-di-cafe-menjadi-gaya- hidup_55eda0c85093739d0f800c6b diunduh 7 September 2017
http://www.jpnn.com/news/industri-makanan-dan-minuman-melejit diunduh pada 7 September 2017
Batra, R., & Ray, M. L., 1986. Affective Responses Mediating Acceptance of Advertising. Journal of Consumer Research, 234-249.
Bitner, M. J., 1992. Servicescapes: The Impact of Physical Surroundings on Customers and Employees. Journal of Marketing, 57-71.
Choi, C., & Mattila, A. S., 2015. The Effect of Other Customers Dress Style on Customers Approach Behaviors : The Moderating Role of Sense of Power. Cornell Hospitally Quartely .
Demoulin, N. T., 2011. Music congruency in a service setting: The mediating role of emotional and cognitive responses. Journal of Retailing and Consumer Services, 10-18.
Diffrient, D. S., 2005. Military Enlightenment for the Masses: Genre and Cultural Intermixing in South Korea's Golden Age War Films. Cinema Journal .
Garlin, F. V., & Owen, K., 2006. Setting the tone with the tune: A meta- analytic review of the effects. Journal of Business Research .
Gohary, A., Hamzelu, B., Pourazizi, L., & Hanzaee, K. H., 2016. Understanding effects of co-creation on cognitive, affective and behavioral evaluations in service recovery: An ethno cultural analysis. Journal of Retailing and Consumer Services, 182-198.
Hasnida, 2002. Crowding (Kesesakan) dan Density (Kepadatan)
Hui, M., Dube, L., &Chebat, J., 1997. The Impact of Music on Consumers Reactions to Waiting for Services. Journal of Retailing, 87-104
Janis, I. L., Kaye, D., & Kirschner, P., 1965. Facilitating Effects of "Eating- While-Reading" on Responsiveness to Persuasive Communications. Journal of Personality and Social Psychology, 181-186.
Jeon, S., Park, C., & Yi, Y., 2016. Co-creation of background music: A key to innovating coffee shop management.
Lee, J. E., Xiang, P., & Gao, Z., 2017. Acute effect of active video games on older children's mood change. Computers in Human Behavior, 97-103.
Magnini, V. P., & Thelen, S. T., 2008. The Influence of Music on Perceptions of Brand Personality, Decor, and Service Quality: The Case of Classical Music in a Fine-Dining Restaurant . Journal of Hospitality & Leisure Marketing .
Martin, B. A., 2003. The Influence of Gender on Mood Effects in Advertising. Psychology & Marketing.
Mental Health Foundation, 2016. How to manage and reduce stress. Scotland. Meyassed, D., Burgess, P., Daniel, P., 2012. Co-creation is here: we can’t ignore it. Market. Soc., 36–39.
Milliman, R. E., 1982. Using Background music to Affect the Behavior of Supermarket Shoppers.Journal of Marketing, Vol. 46, pp. 86-91.
Morosan, C., & DeFranco, A., 2016. Co-creating value in hotels using mobile devices: A conceptual modelwith empirical validation. Hospitality Management .
North, A. C., Sheridan, L. P., & Areni, C. S., 2016. Music Congruity Effects on Product Memory, Perception, and Choice. Journal of Retailing, 83-95.
Polese, F., Pels, J., Brodie, R., 2011. Theoretical underpinning to successful value co-creation. In :Gummesson, E., Mele, C., Polese, F. (Eds.), Service- Dominant Logic, Network & Systems Theory and Service Science.Giannini, Napoli.
Roggeveen, A. L., Tsiros, M., Grewal, D., 2011. Understanding the co- creation effect : when does collaborating with customers provide a lift to service recovery? J. Acad. Market. Sci. 40 (6), 771-790.
Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M., 2010. Business Research Method.
http://www.kemenperin.go.id/artikel/16650/Industri-Makanan-dan-Minuman- Tumbuh-9,8-Persen-Triwulan-III-2016 diunduh pada 25 Mei 2017
https://news.detik.com/berita-jawa-timur/d-3378353/jumlah-penduduk-surabaya- makin-gemuk diunduh 25 Mei 2017
http://www.kamuskbbi.id/inggris/indonesia.php?mod=view&perceived&id=23738- kamus-inggris-indonesia.html diunduh pada 30 Agustus 2017
https://www.merdeka.com/uang/menjamurnya-bisnis-cafe-di-tanah-air.html diunduh pada 30 Agustus 2017
https://www.kompasiana.com/febbierosagultom/nongkrong-di-cafe-menjadi-gaya- hidup_55eda0c85093739d0f800c6b diunduh 7 September 2017
http://www.jpnn.com/news/industri-makanan-dan-minuman-melejit diunduh pada 7 September 2017
Published
2018-03-01
Section
Bidang Manajemen (M)
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