MEDIA SOSIAL INSTAGRAM UNTUK PEMILIHAN TUJUAN WISATA: SIKAP DAN NIAT BERPERILAKU
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Keywords:
Social Media, Instagram, Attitude, Behavioural Intention
Abstract
The purpose of this research is to determine and analyze the influence of social media Instagram on the attitude and behavioural intention of Indonesian tourists in choosing a tourist destination. The results of this study indicate the influence of social media Instagram on the attitude and behavioural intention of Indonesian tourists in choosing a tourist destination. There are 4 of 9 unsupported hypotheses. The supported hypotheses state that the model is clearly theoretically influential. For the unsupported hypotheses show that social media for the choice of tourist destinations does not only use Instagram but can be through other social media such as Facebook, Youtube, Google, and Tripadvisor.
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References
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https://steemkr.com/indonesia/@kacangpolong/jenis-vlogger-youtube diakses pada tanggal 24 Januari 2018 pukul 12.28 WIB
https://www.tripadvisor.co.id/ShowUserReviews-g3384116-d3619178- r270860908-Wisata_Bahari_Lamongan-Lamongan_East_Java_Java.html diakses pada tanggal 24 Januari 2018 pukul 12.37 WIB
Adewole-Odeshi, Egbe, "Attitude of Students Towards E-learning in South-West Nigerian Universities: An Application of Technology Acceptance Model" (2014). Library Philosophy and Practice (e-journal). 1035.
Alfakagi, Alaa Ahmed Chyad, Ruslan Bin Romli, Ahmad Yusni Bin Bahaudin, dan Jamal Mohammed Alekam, 2015, The Role of Third Party Supported for Determining Customers Adoption of Internet Banking. Vol.3(Iss.7):July,2015.ISSN- 2350-0530(O). ISSN- 2394-3629(P).
Anderson, J.C, dan Gerbing, D.W,1998, Structural Equation Model in Practice: A Review and Recommended Two-Step Approach. Psychological Bulletin, Vol. 103 No.3:411-423.
Cheung, Christy M.K, Dimple R. Thadani, 2010, The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis. Implications for the Individual, Enterprises and Society June 20 - 23, 2010; Bled, Slovenia.
Ferdinand, A, 2002, Structural Equation Modelling dalam Penelitian Manajemen edisi dua, Semarang: BP Undip.
Hair, J.F. JR., Anderson, R.E, Tatham, R.L. & Black, W.C.(2006).Multivariate Data Analysis.Sixth Edition. New Jersey : Pearson Educational, Inc
Jahangir, Nedum, Noorjahan Begum, 2008, The role of perceived usefulness, perceived ease of use, security and privacy, and customer attitude to engender customer adaptation in the context of electronic banking, African Journal of Business Management Vol.2 (1), pp. 032-040.
Kaplan, Andreas M., Michael Haenlein, 2010, Users of the world, unite! The challenges and opportunities of Social Media, Business Horizons 53(1): 59–68.
Kietzmann, Jan H., Kris Hermkens, Ian P. McCarthy, dan Bruno S. Silvestre, 2011, Social media? Get serious! Understanding the functional building blocks of social media, Business Horizons 54 (3): 241–251.
Kudeshia, Chetna, Amresh Kumar, 2017, Social eWOM: does it affect the brand attitude and purchase intention of brands?, Management Research Review, Vol. 40 Issue: 3, pp.310-330.
Kurkinen, Erkki, 2014, Effect of Enjoyment on Attitude and on Behavioral Intention to Use Mobile Applications When Technology Uses is Mandatory, Jyväskylä: University of Jyväskylä, 2014, 60 p.
Lange, Gustav, 2008, The role of online word-of-mouth in a high involvement decision context, iReview, Stockholm School of Economics Master Thesis within Marketing and Strategy Fall 2008.
Pendit, Nyoman, 1981, Ilmu Pariwisata Sebuah Pengantar Perdana, Jakarta: Pradnya Paramita.
Pietro, Loredana Di, Francesca Di Virgilio dan Eleonora Pantano, 2012, Social network for the choice of tourist destination: attitude and behavioural intention, Journal of Hospitality and Tourism Technology, Vol. 3 Issue: 1, pp.60-76.
Ramayah, T, Joshua Ignatius, 2005, Impact of Perceived usefulness, Perceived ease of use and Perceived Enjoyment on Intention to shop online, Working Paper, Operations Management Section, School of Management, Universiti Sains Malaysia.
Sekaran, U., dan Bougie R, 2013, Research methods for business: a skill building approach 6th edition, John wiley & Sons Ltd, The Atrium, Southern Gate, Chicshester, West Sussex, PO19 SSQ, United Kingdom.
Soares, Ana Maria, Jose Carlos Pinho, 2014, Advertising in online social networks: the role of perceived enjoyment and social influence, Journal of Research in Interactive Marketing, Vol. 8 Issue: 3, pp.245-263.
Soekadijo, R.G, 1996, Anatomi Pariwisata (Memahami Pariwisata sebagai“Systemic Linkage”), Jakarta: PT Gramedia Pustaka Utama.
Spillane, James, 1985, Pariwisata Indonesia: Sejarah dan Prospeknya, Yogyakarta: Kanisius.
Stevanie, 2017, Pengaruh Penggunaan Media Sosial Terhadap Conspicuous Online Consumption Diantara Pengguna yang Berdomisili di Surabaya, Skripsi, Universitas Surabaya.
Teo, Timothy, 2011, Technology Acceptance in Education, Springer Science & Business Media p:194. https://books.google.co.id, diakses pada tanggal 9 Desember 2017 pukul 11.02 WIB
Wang. W ; Y. Liu, Attitude. 2009. Behavioral Intention and Usage: An Empirical Study of Taiwan Railway’s Internet Ticketing System. SWDSI/FBD Conference, Oklahoma City, pp. 70-81.
https://id.wikipedia.org/wiki/Media_sosial diakses pada tanggal 21 September 2017 pukul 14.45 WIB
https://id.wikipedia.org/wiki/Instagram diakses pada tanggal 21 September 2017 pukul 17.00 WIB
https://www.quora.com/Instagram-company/What-is-the-genesis-of-Instagram diakses pada tanggal 22 September 2017 pukul 21.03 WIB
https://kominfo.go.id/content/detail/4286/pengguna-internet-indonesia-nomor- enam-dunia/0/sorotan_media, diakses pada tanggal 26 September 2017 pukul 22.16 WIB
http://databoks.katadata.co.id/datapublish/2017/08/22/2022-pengguna-media- sosial-indonesia-mencapai-125-juta, diakses pada tanggal 27 September 2017 pukul 22.12 WIB
http://wartakota.tribunnews.com/2017/07/26/warga-pengguna-aktif-Instagram-di- indonesia-capai-45-juta-terbesar-di-asia-pasifik, diakses pada tanggal 27 September 2017 pukul 22.17 WIB
http://travel.kompas.com/read/2015/07/04/0916000/Instagram.Efektif.Menyebark an.Informasi.Pariwisata, diakses pada tanggal 28 September 2017 pukul 15.21 WIB
https://techno.okezone.com/read/2016/01/14/207/1288332/pengguna-Instagram- di-indonesia-terbanyak-mencapai-89, diakses pada tanggal 13 Oktober 2017 pukul 15.24 WIB
http://www.indonesiacultureandtourism.com/2017/09/Instagram-efek-dan-tren- pengembangan.html, diakses pada tanggal 13 Oktober 2017 pukul 15.34 WIB
https://id.techinasia.com/memaksimalkan-teknologi-untuk-mendongkrak-potensi- pariwisata, diakses pada tanggal 31 Oktober 2017 pukul 20.04 WIB
https://www.kompasiana.com/defty_128/haruskah-mengikuti-trend-dengan- menggunakan-instagram_55fef7fb3cafbde10c92c402 diakses pada tanggal 24 Januari 2018 pukul 11.27 WIB
http://lombokinsider.com/general-news/media-sosial-apa-yang-paling-efektif- untuk-promosi-pariwisata/ diakses pada tanggal 24 Januari 2018 pukul 11.44 WIB
https://id.techinasia.com/9-situs-dan-startup-wisata-terbaik-di-indonesia diakses pada tanggal 24 Januari 2018 pukul 12.13 WIB
https://steemkr.com/indonesia/@kacangpolong/jenis-vlogger-youtube diakses pada tanggal 24 Januari 2018 pukul 12.28 WIB
https://www.tripadvisor.co.id/ShowUserReviews-g3384116-d3619178- r270860908-Wisata_Bahari_Lamongan-Lamongan_East_Java_Java.html diakses pada tanggal 24 Januari 2018 pukul 12.37 WIB
Published
2020-11-03
Section
Bidang Manajemen (M)
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