ANALISIS FAKTOR PEMBENTUK P-TRANSQUAL PADA LAYANAN TAKSI ONLINE DI SURABAYA

  • Ika Mutia Lestari Jurusan Manajemen Fakultas Bisnis dan Ekonomika Universitas Surabaya
  • Erna Andajani Fakultas Bisnis dan Ekonomika Universitas Surabaya
  • Siti Rahayu Fakultas Bisnis dan Ekonomika Universitas Surabaya
Abstract Views: 295 times
PDF - FULL TEXT Downloads: 473 times
Keywords: P-TRANSQUAL, Service Quality, Factor Analysis, CFA, Online Taxi

Abstract

Online taxi are one of the most favorites because online taxi is easily the most convenient way to ride than other transportation and this is extremly important to maintain passangers satisfaction and to improve for a better service quality. Service quality can be calculated using P-Transqual with 4 dimensions: comfort dimension, tangible dimension, personnel dimension, and reliability dimension. This research aims to determine and analyze 4 dimensions as P-TRANSQUAL’s dimension, especially on online taxi services in Surabaya. This research uses quantive approach by using Confirmatory Factor Analysis (CFA) method trough IBM SPSS. The data used in this study is the primary data obtained from distribution of quetionnaires. The samples of this study were selected using non-probability sampling technique, the target population characteristics are those who have been used online taxi at least once around last six month, with minimum of age is 16. The number of samples used were 200 samples. The results of this study indicate that 4 dimension are the dimension of P-TRANSQUAL on the online taxi service in surabaya.

Downloads

Download data is not yet available.

References

Aryani, Dwi dan Febrina Rosinta, 2010, Pengaruh Kualitas Layanan terhadap Kepuasan Pelanggan dalam Membentuk Loyalitas Pelanggan, Bisnis dan Birokrasi, Jurnal Ilmu Administrasi dan Organisasi, Vol. 17.

Bakti, I Gede Mahatma Yuda dan Sik Sumaedi, 2015, P-TRANSQUAL: a service quality model of public land transport services, International Journal of Quality & Reliability Management, Vol. 32.

Bombing, Yudhi Satria, 2016, Perlindungan Hukum Bagi Pengguna Jasa Aplikasi UBER dan Grabcar Sebagai Angkutan Berbasis Aplikasi Online, Skripsi, Universitas Hasanuddin Makassar.

Hair, J.F., W.C. Black, B.J. Babin, R.E. Anderson, R.L. Tatham, 2006, Multivariate Data Analysis, 6 ed, New Jersey: Prentice Hall.

Kamarwan, Sidharta S, 1997, Sistem Transportasi, Jakarta:Universitas Gunadarma.

Peraturan Menteri Perhubungan Republik Indonesia No. 32 Tahun 2016 Tentang Penyelenggaraan Angkutan Orang Dengan Kendaraan Bermotor Umum Tidak Dalam Trayek. Jakarta: Menteri Perhubungan Republik Indonesia.

http://surabaya.tribunnews.com/2016/10/17/naik-taksi-online-perempuan-cantik-ini-suka-pilih-mobil-berkapasitas-besar?page=2 diakses pada 13 Desember 2017, pukul 20.09
Published
2018-03-01
Issue
Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Section
Bidang Manajemen (M)

Creative Commons License

  • Articles published in CALYPTRA are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
  • Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
  • By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.

Most read articles by the same author(s)

1 2 3 > >>