STUDI EKSPLORATORI PERSEPSI LOGO HALAL LPPOM MUI OLEH KONSUMEN MUSLIM DAN NON MUSLIM DI UNIVERSITAS SURABAYA
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Keywords:
Preferable element, Eye-catching element, Preferable color, Logo attribute
Abstract
INTISARI Penelitian ini bertujuan untuk mengeksplorasi persepsi logo halal LPPOM MUI, pesan penting logo halal LPPOM MUI dan persepsi terhadap lembaga sertifikasi halal LPPOM MUI. Dalam penelitian ini, sumber data yang digunakan adalah data primer yang diperoleh dari wawancara secara mendalam dengan 8 informan yang telah dipilih sesuai dengan karakteristik yang telah ditetapkan, menggunakan metode pengambilan sampel purposive sampling. Pengolahan data dalam penelitian ini menggunakan open coding, axial coding, selective coding dan interpretasi. Temuan dalam penelitian menunjukkan bahwa terdapat keberagaman persepsi logo halal LPPOM MUI, pesan penting logo halal LPPOM MUI dan persepsi terhadap lembaga sertifikasi halal LPPOM MUI oleh para konsumen Muslim dan Non-Muslim di Universitas Surabaya.
Kata Kunci: Preferable element, Eye-catching element, Preferable color, Logo attribute
ABSTRACT The study aims to explore perceptions of halal logos LPPOM MUI, important messages of halal logo LPPOM MUI and perception of halal certification institution LPPOM MUI by Muslim and Non-Muslim consumers at Universitas Surabaya. Data resources used is primary data obtained from in-depth interviews with 8 informants who have been selected in accordance with the characteristics that have been set, using purposive sampling technic method. Data processing uses the open coding, axial coding, selective coding and interpretation. The findings of the research indicate that there are any various of perceptions of halal logo LPPOM MUI, important messages of halal logo LPPOM MUI and perception of halal certification institution LPPOM MUI by Muslim and Non-Muslim consumers at Universitas Surabaya.
Keywords: Preferable element, Eye-catching element, Preferable color, Logo attribute
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References
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Adir, Victor., Adir George., dan Pascu, Nicoleta Elisabeta, 2014, How to design a logo, Social and Behavioral Sciences, Vol 122:140-144.
Alamgir, M., Shamsuddoha, M., Nedelea., A., dan Nasir, T, 2010, Influence of brand name on consumer decision making process-an empirical study on car buyers, Fascicle of the Faculty of Economics and Public Administration, Vol. 10(2): 142-153.
Azeez, Nashath Raffia., P, Vignesh., dan Ajiz, Tharic, 2014, A Study On Impact Of Various Factors On Customer Preference Towards Soft Drinks, Journal of Business and Management, 37-41.
Bloom, J., dan Blair, S, 2008, Islamic Arts, Phaidon Press, New York.
Borzooei, Mahdi., dan Asgari, Maryam, 2016, Discovering perceptions of Muslim consumers toward the ICRIC Halal logo, Journal of Islamic Accounting and Business Research, Vol 4: 304-317.
Bottomley, P.A., dan Doyle, J.R, 2006, The interactive effects of colors and products on perceptions of brand logo appropriateness, Marketing Theory, Vol. 6 (1): 63-83.
Delener, Nejdet, 1994, Religious Contrast in Consumer Decision Behaviour Pattern: Their Dimensions and Marketing Implications, European Journal of Marketing, Vol. 28 (5): 36-53.
Ebert, Ronald J., dan Griffin, Ricky W, 2003, Business Essentials, 4th Edition, Prentice Hall.
Echols, John M., dan Shadily, Hassan, 1990, An English-Indonesian Dictionary, Cornell University Press.
Hakim, Lukmanul, 2015, Globalizing Halal Science, Journal of Halal Research, Vol 1 (1): 2.
Hagtvedt, H., 2011, The impact of incomplete typeface logos on perceptions of the firm, Journal of Marketing and Management, Vol. 75 (7): 86-93.
Henderson, P.W., dan Cote, J.A, 1998, Guidelines for selecting or modifying logos, Journal of Marketing, Vol. 62 (2): 14-30.
Hidayat, Asep S., dan Siradj, Mustolih, 2015, Sertifikasi Halal dan Sertifikasi Non Halal pada Produk Pangan Industri, Vol. 15 (2).
JAKIM, 2015, Manual Procedure for Malaysia Halal Certification 3rd Revision 2014, Jabatan Kemajuan Islam Malaysia, p. 10-65.
Jiang et al., 2015, Does Your Company Have the Right Logo? How and Why Circular-and Angular-Logo Shapes Influence Brand Attitude Judgments, Journal of Consumer Research Advance, Vol. 0: 1-18.
Keegan dan Green, 2011. Global Marketing, 6th Edition. Pearson.
Labrecque, Lauren I dan Milne., George R, 2012, Exciting red and competent blue: the importance of color in marketing, Journal of the Academic Marketing Science, Vol. 40: 711-727.
Liao, Weh-Hung., dan Chen, Po-Ming, 2014, Analysis of Visual Elements in Logo Design, Departement of Computer Science, National Chengchi University, p. 73-85.
Mestre et al., 2000, Visual Communications – the Japanese experience, Corporate Communications: An International Journal, Vol. 5 (1): 34-41.
Mohammed, O, 2005, Islamic Financial Services, Scientific Publishing Center, King Abdulaziz University.
Moriarty et al., 2015. Advertising & IMC: Principles and Practice. 10th Edition, Pearson.
Neuman, Lawrence W, 2003, Social Research Methods: Qualitative and Quantitative Approaches, 5th Edition, Pearson. Oxford Advanced Learner’s Dictionary, 1989, 4th Edition, Oxford University Press.
Park, C.W., Eisingerich, A.B., Pol, G. dan Park, J.W, 2013, The role of brand logos in firm performance, Journal of Business Research, Vol. 66 (2): 180-187.
Peters, T, 1999, The Brand You, Alfred A. Knopf, New York.
Riaz, M. N., dan Chaudry, M.M, 2004, Halal Food Production, CRC Press, Boca Raton.
Saeed, K.M, 2011, Islamic art and its spiritual message, International Journal of Humanities and Social Science, Vol. 1 (2): 227-234.
Shafie, Shahidan dan Othman, Md Nor, 2006, Halal Certification: an international marketing issues and challenges, Faculty of Business & Accountancy
Singh, S, 2006, Impact of color on marketing, Management Decision, Vol. 44 (6): 783-789.
Ubeja, Satnam dan Patel, Ranjana, 2014, Consumer Preference Towards Soft Drinks: A Perceptual Study, Pacific Business Review International, Vol. 6 (9): 80-86.
Waijittragum, P., 2012, Seven beauties: the design concepts of islamic graphic design, International Proceedings of Economics Development and Research, Vol. 51 (33): 149-153.
Walsh, M. F., Winterich, K. P., dan Mittal, V, 2010, Do logo redesigns help or hurt your brand? The role of brand commitment. Journal of Product and Brand Management, Vol 19: 76–84.
Wedagama, Made Bayu., 2012, Analisis Pengaruh Perubahan Logo Merek Terhadap Performa Kriteria Brand Element (Perspektif Buyer dan User Dari Produk AXE), Universitas Indonesia.
Yunus et al., 2014, Muslim’s Purchase Intention toward Non-Muslim’s Halal Packaged Food Manufacturer, Social and Behavioral Sciences, 145- 154.
https://www.census.gov/programs-surveys/popest.html, diakses pada 30 September 2017.
https://data.worldbank.org/indicator/SP.POP.TOTL?end=2016&locations=ID&start=2016, diakses pada 29 September 2017.
http://demografi.bps.go.id/phpfiletree/bahan/kumpulan_tugas_mobilitas_pak_chotib/Kelompok_1/Referensi/BPS_kewarganegaraan_sukubangsa_agama_bahasa_2010.pdf, diakses pada 30 September 2017.
http://www.dictionary.com/browse/attribute, diunduh pada 16 Oktober 2017.
http://www.graphicdesigndegreehub.com/faq/what-is-the-difference-betweengraphic-design-and-visual-communications/, diunduh pada 17 Oktober 2017.
http://www.halalmui.org/mui14/index.php/main/go_to_section/59/1368/page/1, diunduh pada 9 Oktober 2017.
http://www.halalmui.org/mui14/index.php/main/go_to_section/130/1511/page/1, diunduh pada 12 Oktober 2017.
http://www.koopmann.de/en/products/high-quality-printing-and-technicalfinishing-of-mailings-inserts-and-direct-marketing/eye-catching-elements-andresponse-booster.html, diunduh pada 16 Oktober 2017.
https://www.logomaker.com/blog/2017/10/03/the-5-fundamental-brandingelements-of-logo-design/, diunduh pada 16 Oktober 2017.
https://www.statista.com/statistics/562857/market-value-of-halal-productsworldwide/, diunduh pada 9 Oktober 2017.
https://tafsirq.com/2-al-baqarah/ayat-168 diakses pada 5 Oktober 2017.
Published
2019-09-01
Section
Bidang Manajemen (M)
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