ANALISIS PERILAKU NASABAH DALAM MEMILIH PRODUK BERTEMAKAN ARSENAL DI BANK MUAMALAT SURABAYATAHUN 2017
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Keywords:
Football club, Arsenal, Consumer Behavior, Islamic Bank
Abstract
Football club has now become a main interest for most people in the whole world. Football club is considered to be profitable as working partners because of their massive fans all around the world. These days, many companies uses football club as a brand of their products, including financial sector in Indonesia. Some banks in Indonesia also uses football club as their partners to gather customers to buy their products. This study uses primary data collectionwhich was obtained through direct interviewsof theBank Muamalat’s customer in Surabaya as a case study.This study use qualitative approach and triangulation datamethod. The results of the interviewsof the six respondents indicates that there is a huge influence on the behavior bank’s customers in choosing Arsenal brand products. This study was intended to raise the customers’ interests of Islamic banks’ products, so the Islamic banks cancompete with the conventional banks in the future.
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Kasmir. 2008. Bank dan Lembaga Keuangan Lainnya. Edisi revisi 2008.
Jakarta: PT. Raja Grafindo Persada.
Kotler, P. 2008. Manajemen Pemasaran. Jakarta: Indeks.
Kotler, P., dan Keller K.L. 2008. Perilaku Konsumen, Edisi 12. Jakarta: Indeks.
Moleong, Lexy J. 2007. Metodologi penelitian Kualitatif. Bandung: Remaja Rosdakarya.
Nazir, Moh. 2003. Metode Penelitian. Jakarta : Ghalia Indonesia.
Pradipta, Aqdhiat. 2016. Analisis Perilaku Nasabah Nonmuslim dalam Memilih Simpanan di Perbankan Syariah. Surabaya: Universitas Surabaya.
Rahmawaty, Anita. 2014. Model Adopsi Produk Bank Syariah di Kudus: Pengembangan Theory of Reasoned Action dan Syariah Compliance. Vol. 8. No. 2.
Sciffman, Leon G., Leslie Lazar Kanuk. 2008. Perilaku Konsumen. Jakarta: PT Indeks.
Sugiyono. 2008. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Simamora, B. 2002. Panduan Riset Perilaku Konsumen. Jakarta: Gramedia Pustaka Utama.
2008, “ Undang-Undang No. 21” Perbankan Syariah (Ed.) : Bank Indonesia., Banjarmasin.
1998, “ Undang –Undang Perbankan no. 10.” Indonesia : Bank Indonesia., Banjarmasin.
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Published
2018-03-01
Section
Bidang Ilmu Ekonomi (SP)
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