FAKTOR‐FAKTOR YANG MEMPENGARUHI MINAT BELI PRODUK MAKANAN HALAL DI SURABAYA
Abstract Views:
269 times
PDF Downloads:
287 times
Abstract
Abstract— The aim of this research is to show the influence of Halal Awareness, Religious Beliefs, Private Community Perception, Halal Certification and Halal Marketing on the Intention of Purchasing Halal Food Products in Surabaya. This type of research is basic research including the category of causal research and the method used in this study is quantitative research that uses data that generates numbers and conducts data collection directly to respondents. Respondents in this study were 157 respondents. Data processing in this study using SPSS software. The results in this study are independent variables namely Halal Awareness, Religious Beliefs, Private Community Perceptions, Halal Certification and Halal Marketing are positively and significantly related to the intention to purchase Halal food products in Surabaya.
Keyword: Halal food products, purchase intention, Halal awareness, Halal certification
Abstrak— Penelitian ini dilakukan bertujuan untuk menunjukkan pengaruh Halal Awareness, Religious Belief, Personal Societal Perception, Halal Certification dan Halal Marketing terhadap Purchase Intention produk makanan halal di Surabaya. Jenis penelitian ini ada basic research termasuk kategori dalam kausal riset dan metode pendekatan yang dilakukan dalam penelitian ini adalah kuantitatif karena menggunakan pengolahan data yang menghasilkan angka dan melakukan pengumpulan data secara langsung kepada responden. Responden dalam penelitian ini sebanyak 157 responden. Pengolahan data dalam penelitian ini menggunakan software SPSS. Hasil dalam penelitian ini adalah seluruh variabel independen yaitu Halal Awareness, Religious Belief, Personal Societal Perception, Halal Certification dan Halal Marketing berpengaruh positif dan signifikan terhadap Purchase Intention produk makanan Halal di Surabaya. Manajemen.
Kata Kunci: Produk makanan Halal, Purchase Intention, Halal Awareness, Halal Certification.
Downloads
References
Gill, A., Mand, H. S., Biger, N., & Mathur, N. 2018. Influence of Religious Belief and Spirituality on decision to Insure. International Journal of Emerging Markets. https://doi.org/10.1108/IJoEM‐07‐2017‐0235.
Haider, H. M. A. A. N. S. Z. 2015. Factors affecting Halal purchase intention evidence from Pakistan’s Halal food sector. Management Research Review,vol. 38. https://doi.org/10.1108/MRR‐01‐2014‐0022.
Islam, T. & Chandrasekaran, U. 2013. Halal Marketing : Growing The Pie. International Jurnal of Management Research and Review, vol.3.
Nurhasanah, S. & Hariyani, H.F. 2017. Halal Purchase Intention on Processed Food. Tazkia Islamic Finance and Business Review, vol.11, no.2, Hal 189‐209. Doi :10.30993/tifbr.v11i2.142.
Syukur, M. & Nimsai, S. 2018. Factors Influencing the Purchase Intention of Halal Package Food in Thailand. International Journal of Supply Chain Management, vol.7, no.4.
- Articles published in CALYPTRA are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
- Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
- By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.
