PENGARUH PERCEPTION PACKAGING, UTILITARIAN BRAND BENEFITS SERTA HEDONIC BRAND BENEFITS TERHADAP BRAND SATISFACTION KOSMETIK MEREK ETUDE HOUSE DI SURABAYA
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Keywords:
Perception Packaging, Utilitarian Benefits, Sensorial Pleasure, Sexual Attractiveness, Social Interaction Success, Relief from Self-Dissatisfaction dan Brand Satisfaction
Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh perception packaging, utilitarian brand benefits dan hedonic brand benefits terhadap brand satisfaction kosmetik merek Etude House di Surabaya. Penelitian dilakukan pada 4 gerai Etude House di Surabaya yang meliputi : Etude House Grand City Mall, Etude House Lenmarc, Etude House Ciputra World dan Etude House Tunjungan Plasa Surabaya. Hasil penelitian ini menunjukkan adanya pengaruh Perception Packaging terhadap Utilitarian Benefits, Utilitarian Benefits terhadap Brand Satisfaction, Sensorial Pleasure terhadap Brand Satisfaction, serta Sexual Attractiveness terhadap Brand Satisfaction kosmetik merek Etude House di Surabaya. Sedangkan pengaruh Social Interaction Success terhadap Brand Satisfaction serta Relief from Self-Dissatisfaction terhadap Brand Satisfaction tidak terbukti.
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References
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Ghozali, Imam, 2005, Structural Equation Modeling : Teori, Konsep, dan Aplikasi dengan Program LISREL 8.54, BP Undip Semarang
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Kauth, M.R., 2000, True Nature : A Theory of Sexual Attraction, Kluwer Academic/Plenum Publishers
Hass, Ronald, 2011, Kiat Menggali Potensi Diri (Who Am I), Nuansa Aulia Lee, Kuan-Yin, Huang, Hui Ling, Hsu, Y.C., 2007, Trust, Satisfaction, and Commitment on Loyalty To International Retail Service Brands, Asia Pacific Management Review, (12) 3, 161-169
Longino, Eric, 2007, The Determinants of Sales Organization Effectiveness in the Pharmaceutical Industry, Boca Raton, USA
Niide, T.K., Davis, J., Tse, Alice M., Derauf, C., Harrigan, R.C., dan Yates, A., Body Ideal and Body Dissatisfaction Among a Community Sample of Ethnically Diverse Adolescent on a Kauai Hawai, Hawaii Journal of Public Health, Vol.3 Issue 1
Otto, Linda, Extra Sensory Pleasure : Sexual Pleasure Through The Use of Our Sensory Receptors, www.robertottohypnosis.com
Yueli, Z., Wenchuan, L., 2009, The Nonlinear Relationship Among Brand Satisfaction, Brand Trust and Brand Loyalty, School of Economic and Management, Zhejiang Forestry College, China
Zelvis, F., 2013, Trik Mudah Menaklukkan Orang-orang di Sekitar Anda, Cemerlang Publishing
Apaolaza-Ibáñez, Vanessa, Hartmann, Patrick, Diehl, Sandra, dan Terlutter, Ralf, 2011, Women Satisfaction With Cosmetic Brands : The Role of Dissatisfaction and Hedonic Brand Benefits, African Journal of Business
Management, Vol.5, pp . 792-802.
Chitturi, Ravindra, Raghunathan, R., Mahajan, Vijay, 2008, Delight by Design : The Role of Hedonic Versus Utilitarian Benefits, Journal of Marketing, Vol. 72, 48-63
Drascovic, N., Temperley, J., Pvicic, Jurica, 2009, Comparative Perceptions of Consumer Goods Packaging : Croatians Consumers Perspectives, International Journal of Management Cases
Etcoff, N., Orbach, S., Scot, Jennifer, D’Agostino, H., 2004, The Real Truth About Beauty : A Global Report Findings of The Global Study On Women, Beauty and Well-Being, www.clubofamsterdam.com
Ferrante, J., 2008, Sociology : A Global Perspectives, Seventh Edition, Thomson Learning, Inc.
Frijda, N.H., 2007, The Laws of Emotion, Lawrence Erlbaum Associates, Inc.
Ghozali, Imam, 2005, Structural Equation Modeling : Teori, Konsep, dan Aplikasi dengan Program LISREL 8.54, BP Undip Semarang
Gyuri, Kim, dan Powell, D., 2012, Tips Cantik ala Korea dan Eropa, DIVA Press
Kauth, M.R., 2000, True Nature : A Theory of Sexual Attraction, Kluwer Academic/Plenum Publishers
Hass, Ronald, 2011, Kiat Menggali Potensi Diri (Who Am I), Nuansa Aulia Lee, Kuan-Yin, Huang, Hui Ling, Hsu, Y.C., 2007, Trust, Satisfaction, and Commitment on Loyalty To International Retail Service Brands, Asia Pacific Management Review, (12) 3, 161-169
Longino, Eric, 2007, The Determinants of Sales Organization Effectiveness in the Pharmaceutical Industry, Boca Raton, USA
Niide, T.K., Davis, J., Tse, Alice M., Derauf, C., Harrigan, R.C., dan Yates, A., Body Ideal and Body Dissatisfaction Among a Community Sample of Ethnically Diverse Adolescent on a Kauai Hawai, Hawaii Journal of Public Health, Vol.3 Issue 1
Otto, Linda, Extra Sensory Pleasure : Sexual Pleasure Through The Use of Our Sensory Receptors, www.robertottohypnosis.com
Yueli, Z., Wenchuan, L., 2009, The Nonlinear Relationship Among Brand Satisfaction, Brand Trust and Brand Loyalty, School of Economic and Management, Zhejiang Forestry College, China
Zelvis, F., 2013, Trik Mudah Menaklukkan Orang-orang di Sekitar Anda, Cemerlang Publishing
Published
2013-09-20
Section
Bidang Manajemen (M)
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