PENGARUH PENGGUNAAN MEDIA SOSIAL TERHADAP CONSPICUOUS ONLINE CONSUMPTION DIANTARA PENGGUNA YANG BERDOMISILI DI SURABAYA
Abstract Views:
121 times
PDF - FULL TEXT Downloads:
133 times
Keywords:
Penggunaan Media Soisal, Iri Hati, Narsisme, Keinginan untuk Mempromosikan diri, Conspicuous Online Consumption
Abstract
Penelitian ini bertujuan untuk menguji pengaruh penggunaan media sosial terhadap Conspicuous Online Consumption melalui iri hati, narsisme, dan keinginan untuk mempromosikan diri diantara pengguna yang berdomisili Surabaya. Hasil dalam penelitian menunjukkan bahwa penggunaan media sosial berpengaruh positif terhadap iri hati dan narsisme. Tetapi, keinginan untuk mempromosikan diri berpengaruh negatif terhadap Conspicuous Online Consumption dan keinginan untuk mempromosikan diri. Narsisme menunjukkan adanya pengaruh positif terhadap keinginan untuk mempromosikan diri dan Conspicuous Online Consumption diantara pengguna yang berdomisili di Surabaya.
Downloads
Download data is not yet available.
References
Kaplan, A,M., dan Haenlein M., 2010, Users of The World. Unite! The Challenges and Opportunities of Social Media , Bussiness Horizons, Vol.53:59-68
Hair, J.F., Black, W. C., Babin, B.J., dan Anderson, R.e., 2010, Multivate Data Analysis : A Global Perspective, Pearson Education, Inc., Upper Saddle:NJ.
Rudman, L., 1998, Self-Promotion as a risk factor for women : the Cost and benefits of counterstereotypical imperssion management, Journal of Personality and social psychology, Vol. 74 No. 3, 629-645
Hair, J.F., Black, W. C., Babin, B.J., dan Anderson, R.e., 2010, Multivate Data Analysis : A Global Perspective, Pearson Education, Inc., Upper Saddle:NJ.
Rudman, L., 1998, Self-Promotion as a risk factor for women : the Cost and benefits of counterstereotypical imperssion management, Journal of Personality and social psychology, Vol. 74 No. 3, 629-645
Published
2018-03-01
Section
Bidang Manajemen (M)
- Articles published in CALYPTRA are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
- Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
- By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.
