MODIFIKASI BUILD-MEASURE-LEARN LOOP DARI KONSEP LEAN START-UP YANG TEPAT PADA PERUSAHAAN START-UP DI JAWA TIMUR
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Keywords:
Lean Start-Up, Start-Up, Implementasi, Build-Measure-Learn Loop, Modifikasi
Abstract
INTISARI - Penelitian ini bertujuan untuk menggali lebih dalam mengenai konsep Lean Startup yang cocok untuk di terapkan di Indonesia khususnya di Jawa Timur. Penelitian ini menggunakan pendekatan kualitatif. Objek penelitian ini adalah 3 startup yang berdomisi di Jawa Timur yakni Eureka Dream Project, Reblood, dan Pocket Money. Hasil Penelitian ini menunjukan bahwa (1) Kelebihan dari Validasi Masalah dari Konsep Lean Startup adalah mengurangi risiko aktifitas sampah (non valueadded) tetapi validasi masalah ini masih terkendala dengan risiko akses pasar; (2) Kelebihan dari Build Phase adalah untuk meminimalisir risiko pasar tetapi masih terkendala dengan kebingungan marketing; (3) dengan lingkungan startup dan teknologi yang masih berkembang di Indonesia maka diperlukan external input dan stakeholder yang berperan sehingga BML Loop dapat diimplementasikan untuk mengurangi risiko para startup lokal.
KataKunci: Lean Start-Up, Start-Up, Implementasi, Build-Measure-Learn Loop, Modifikasi.
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References
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Blomberg, A. 2012. The Lean Startup Approach – And Its Applicability Outside Silicon Valley. Copenhagen Business School.
Berita Satu. 2012. Potensi Besar, Startup Indonesia Semakin Berkembang. http://www.beritasatu.com/iptek/51735-potensi-besar-startup-indonesiasemakin-berkembang.html
Caves, R. E. 2000.Creative Industries: Contracts between Art and Commerce. Cambridge: Harvard University Press.
David, F. R. 2013. Strategic Management Concepts and Cases. 13thedition. New Jersey: Pearson Education Inc.
García, D. 2004. Innovative Culture, Management Control Systems and Performance in Young SMEs.Cartagena: University of Cartagena Press.
Gaspersz, V. 2007. Organizational Excellence. PT. Gramedia Pustaka Utama. Jakarta
Ghosh, S. dan Bhowmick, B. 2014. Uncertainties in Entrepreneurship Climate : A Study in Start-ups in India. Procedia – Social and Behavioral Sciences 150 (2014) 46 – 55.
Ghorashi, H. 2015. Challenges of the Lean Startup Method: Entrepreneurial Knowledge Management during the BML-Loop. 5th IBA Bachelor Thesis Conference, July 2nd, 2015, Enschede, The Netherlands.
Hyytinen, A., Pajarinen, M., dan Rouvinen, P. 2015. Does Innovativeness reduce startup survival rates ? Journal of Business Venturing 30 (2015) 564 - 581
Janssen, T. 2013. The 7 Stages Of Business Life Cycle.Brussels: Just in Time Management Group.
Kementerian Pariwisata dan Industri Kreatif Indonesia. 2009. Rencana Pengembangan 14 Subsektor Industri Kreatif 2009-2015. Indonesia: Departemen Perdagangan Indonesia
Kim, W.C., dan R. Mauborgnee. 2004. Blue Ocean Strategy. Harvard Business Review October 2004.
Kompas Tekno. 2012. Startup Digital Indonesia Turun Drastis. http://tekno.kompas.com/read/2013/01/11/15564542/2012..Startup.Digital.Indonesia.Turun.Drastis
Maxmanroe. 2015. Apa Itu Startup ? Bgmn Perkembangan Dunia Bisnis Startup di Indonesia?. https://www.maxmanroe.com/apa-itu-startup-bgmnperkembangan-dunia-bisnis-startup-di-indonesia.html
Milstein, S. Lean Startup 101: The Essential Ideas. http://how.co/lean-startup-101/Neuman, W. L. 2011. Social Research Methods: Qualitative and Quantitative
Approaches.7thedition.New Jersey: Pearson Education Inc.
Nirwan, M.D. dan Dhewanto, W. 2015. Barriers In Implementing the Lean Startup Methodology in Indonesia – Case Study of B2B Startup. Procedia – Social and Behavioral Sciences 169 (2015) 23 -30.
Ouimet, P. dan R. Zarutskie. 2014. Who Works for Startups? The Relation between Firm Age, Employee Age, and Growth. Journal of Financial Economics 112 (2014) 386–407.
Ornek, A.S. dan Danyal, Y. 2015. Increased Importance of Entrepreneurship from Entrepreneurship to Techno-Entrepreneurship (Startup): Provided Supports and Conveniences to Techno-Entrepreneurs in Turkey. Procedia – Social and Behavioral Sciences 195 (2015) 1146 - 1155
Pelita. 2015. Industri Kreatif Sumbang 7,6 Persen Terhadap PDB. http://www.pelita.or.id/baca.php?id=95903
Putra, A.S. 2015. Pengendalian Manajemen Berbasis Karateristik Entrepreneur Pada Start-up Business diIndustri Kreatif. Jurnal Ilmiah Mahasiswa Universitas Surabaya.
Ries, E. 2011. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York: Crown Publishing.
Saputra, A. 2014. Peran Inkubator Bisnis dalam Mengembangkan Digital Startup Lokal di Indonesia. Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol. 4 No. 1 (2015)
Scarborough, N. M. 2012. Effective Small Business Management: An Entrepreneurial Approach. 10thedition. New Jersey: Pearson Education Inc.
Schein, E.H. 2010. Organizational Culture and Leadership.4 th edition. San Fransisco: Jossey-Bass.
Soeherman, B. 2014. Lasting Lean: Re-Innovate Your Business Model Better, Faster, and Easier. Jakarta: Elex Media Komputindo.
Sun, S. 2012. Research on Computer-based Creative Industries Development. Physics Procedia 33 (2012) 1647-1651
Techinasia. 2015. Empat Ranah Mobile Potensial Bagi Startup dan Investor di Indonesia. https://id.techinasia.com/potensi-ranah-mobile-indonesia-bagistartup-dan-investor/
Published
2017-03-01
Section
Bidang Magister Akuntansi (MAK)
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