STORE BRAND PURCHASE INTENTION: EFFECTS OF RISK, QUALITY, FAMILIARITY, AND STORE BRAND SHELF SPACE OF GIANT FACIAL TISSUE IN SURABAYA
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Keywords:
Shelf Space, Familiarity, Perceived Risk, Perceived Quality, Purchase Intention
Abstract
Abstract – This research is conducted to examine store brand purchase intention: effects of risk, quality, familiarity, and store brand shelf space of Giant facial tissue in Surabaya. A quantitative and causal type of research is adopted for this study. Questionnaire used was adopted from Dursun, Kabadayi, Alan, and Sezen (2011) for offline survey. Purposive sampling method was used in study. Sample consisted of 200 respondents, whose age is 18 years old or above and have bought and experience Giant facial tissue at least twice within six months in Surabaya. Further data analysis was analyzed by SPSS 23.0 and LISREL 8.0. Result shows that store brand shelf space and store brand familiarity has influence on consumer perceived risk and perceived quality of store brand in Surabaya. Moreover, store brand shelf space, store brand familiarity, perceived risk, and store brand perceived quality has influence on consumer purchase intention of Giant facial tissue in Surabaya.
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References
Aaker, D. A., (1991), “Managing brand equity”, New York: Free Press.
Aaker, D. A., (1997), “Managing brand equity: capitalizing on the value of a brand name”, New York: Free Press.
Baker, W., Hutchinson, J. W., Moore, D. and Nedungadi, P., (1986), “Brand familiarity and advertising: effects on the evoked set and brand preference”, Advances in Consumer Research, Vol. 13, pp. 637–642.
Baltas, G., (1997), “Determinants of store brand choice: a behavioral analysis”, Journal of Product & Brand Management, Vol. 6, No. 5, pp. 315-324.
Bettman, J.R., (1973) “Perceived Risk and Its Components: A Model and Empirical Test”, Journal of Marketing Research, Vol. 10 (2), pp. 184- 190.
Brown, M. G. and Lee, J., (1996), “Allocation of shelf space: a case study of refrigerated juice products in grocery stores”, Agribusiness, Vol. 12, No. 2, pp. 113-121.
Buttle, F., (1984), “Retail space allocation”, International Journal of Physical Distribution & Materials Management, Vol. 14 No. 4, pp. 3–23.
Cannon, J. P., Perreault, W. D. and McCarthy, E. J., (2008), “Pemasaran dasar: pendekatan manajemen global”. Jakarta: Salemba Empat.
Chapman, J. and Whalers, R., (1999), “A revision and empirical test of the extended price-perceived quality model”, Journal of Marketing Theory and Practice, Vol. 7, No. 3, pp. 53-64.
Dick, A., Jain, A. and Richardson, P., (1995), “Correlates of store brand proneness: some empirical observations”, Journal of Product and Brand Management, Vol. 4 No. 4, pp. 8–15.
Durianto, D., Sugiarto and Sitinjak, T., (2001), “Strategi menaklukkan pasar melalui riset ekuitas dan perilaku merek”, Jakarta: PT Gramedia Pustaka Utama.
Dursun, I., Kabadayi, E. T., Alan, A.K. and Sezen, B., (2011), “Store brand purchase intention: effects of risk, quality, familiarity and store brand shelf space”, Journal of Global Strategic Management, Vol. 5, No. 2, pp. 113-123.
Gómez, M. and Okazaki, S., (2009), “Estimating store brand shelf space: a new framework using neural networks and partial least squares”, International Journal of Market Research, Vol. 51, No, 2, pp. 243-266.
Hair, J. F., Jr., Anderson, R. E., Tatham, R. L. and Black, W. C., (1995), “Multivariate data analysis”, 3rd Edition, Macmillan Publishing Company, New York.
Harcar, T., Kara, A. and Kucukemiroglu, O., (2006), “Consumer's perceived value and buying behavior of store brands: an empirical investigation”, The Business Review, Vol. 5, No.2, pp. 55-62
Harris, B.F. and Strang, R.A., (1985), “Marketing strategies in the age of generics”, Journal of Marketing, Vol. 49 (Fall) pp. 70-81.
Hoch, S.J. and Banerji, S. (1993), “When do Private Label Succeed?”, Sloan Management Review, Vol. 34, pp. 57-67.
Johnson, E. and Russo, J., (1984), “Product familiarity and learning new information”, Journal of Consumer Research, Vol. 11 (June), pp. 542- 550.
Loginova, O., (2009), “Real and virtual competition”, Journal of Industrial Economics, Vol. 57, No.2, pp. 319-342.
Mieres, C.G., Martín, A.M.D. and Gutiérrez, J.A.T., (2006), “Influence of perceived risk on store brand proneness”, International Journal of Retail & Distribution Management, Vol. 34, No. 10, pp.761 – 772.
Mitchell, V.W., (1992), “Understanding Consumers’ Behavior: Can Perceived Risk Theory Help”, Manage Decis, Vol. 30, pp. 26-31.
Mowen, J. C. and Minor, M., (2002), “Consumer Behavior: A Framework”, NJ: Prentice Hall, Inc.
Nogales, F. A. and Suarez, G. M., (2005), “Shelf space management of private labels: a case study in Spanish retailing”, Journal of Retailing and Consumer Services, Vol. 12, pp. 205-216.
Richardson, P., Dick, A. and Jain, A.K., (1994), “Extrinsic and intrinsic cue effects on perceptions of store brand quality”, Journal of Marketing, Vol. 58, No. 4, pp. 28-36.
Richardson, P., Jain, A.K. and Dick, A., (1996), “Household store brand proneness: A framework”, Journal of Retailing, Vol. 72, No. 2, pp. 159- 185.
Schiffman, L. G. and Kanuk, L.L., (2010), “Consumer Behavior”, Tenth Edition, Pearson Education.
Sprott, D.E. and Shimp, T.A., (2004), “Using Product Sampling to Augment the Perceived Quality of Store Brands”, Journal of Retailing, Vol. 80 (4), pp. 305-315.
Suárez, M.G., (2005), “Shelf space assigned to store and national brand”, International Journal of Retail & Distribution Management, Vol. 33, No. 11, pp. 858-878.
Sweeney, J.C., Soutar, G.N. and Johnson, L.W., (1999), “The role of perceived risk in the quality-value relationship: a study in a retail environment”, Journal of Retailing, Vol. 75, No. 1, pp. 77-105
Wu P.C.S, Yeh G.Y.Y. and Hsiao C.R., (2011), “The effect of store image and service quality on brand image and purchase intention for private label brands”, Australasian Marketing Journal, Vol.19, pp.30-39.
Yelkur, R., (2000), “Consumer perceptions of generic products: a mexican study”, Journal of Product & Brand Management, Vol. 9 No. 7, pp. 446- 56.
Yoestini and Eva S., (2007), “Analisis pengaruh kualitas layanan dan citra merek terhadap minat beli dan dampaknya pada keputusan pembelian”, Jurnal Sains Pemasaran Indonesia, Vol. VI, No.3. Hal. 261-276.
Zielke, S. and Dobbelstein, T., (2007), “Customers' willingness to purchase new store brands”, Journal of Product & Brand Management, Vol. 16, No. 2, pp. 112-121.
http://swa.co.id/
https://malianariska26.wordpress.com/
http://bisniskeuangan.kompas.com/
Aaker, D. A., (1997), “Managing brand equity: capitalizing on the value of a brand name”, New York: Free Press.
Baker, W., Hutchinson, J. W., Moore, D. and Nedungadi, P., (1986), “Brand familiarity and advertising: effects on the evoked set and brand preference”, Advances in Consumer Research, Vol. 13, pp. 637–642.
Baltas, G., (1997), “Determinants of store brand choice: a behavioral analysis”, Journal of Product & Brand Management, Vol. 6, No. 5, pp. 315-324.
Bettman, J.R., (1973) “Perceived Risk and Its Components: A Model and Empirical Test”, Journal of Marketing Research, Vol. 10 (2), pp. 184- 190.
Brown, M. G. and Lee, J., (1996), “Allocation of shelf space: a case study of refrigerated juice products in grocery stores”, Agribusiness, Vol. 12, No. 2, pp. 113-121.
Buttle, F., (1984), “Retail space allocation”, International Journal of Physical Distribution & Materials Management, Vol. 14 No. 4, pp. 3–23.
Cannon, J. P., Perreault, W. D. and McCarthy, E. J., (2008), “Pemasaran dasar: pendekatan manajemen global”. Jakarta: Salemba Empat.
Chapman, J. and Whalers, R., (1999), “A revision and empirical test of the extended price-perceived quality model”, Journal of Marketing Theory and Practice, Vol. 7, No. 3, pp. 53-64.
Dick, A., Jain, A. and Richardson, P., (1995), “Correlates of store brand proneness: some empirical observations”, Journal of Product and Brand Management, Vol. 4 No. 4, pp. 8–15.
Durianto, D., Sugiarto and Sitinjak, T., (2001), “Strategi menaklukkan pasar melalui riset ekuitas dan perilaku merek”, Jakarta: PT Gramedia Pustaka Utama.
Dursun, I., Kabadayi, E. T., Alan, A.K. and Sezen, B., (2011), “Store brand purchase intention: effects of risk, quality, familiarity and store brand shelf space”, Journal of Global Strategic Management, Vol. 5, No. 2, pp. 113-123.
Gómez, M. and Okazaki, S., (2009), “Estimating store brand shelf space: a new framework using neural networks and partial least squares”, International Journal of Market Research, Vol. 51, No, 2, pp. 243-266.
Hair, J. F., Jr., Anderson, R. E., Tatham, R. L. and Black, W. C., (1995), “Multivariate data analysis”, 3rd Edition, Macmillan Publishing Company, New York.
Harcar, T., Kara, A. and Kucukemiroglu, O., (2006), “Consumer's perceived value and buying behavior of store brands: an empirical investigation”, The Business Review, Vol. 5, No.2, pp. 55-62
Harris, B.F. and Strang, R.A., (1985), “Marketing strategies in the age of generics”, Journal of Marketing, Vol. 49 (Fall) pp. 70-81.
Hoch, S.J. and Banerji, S. (1993), “When do Private Label Succeed?”, Sloan Management Review, Vol. 34, pp. 57-67.
Johnson, E. and Russo, J., (1984), “Product familiarity and learning new information”, Journal of Consumer Research, Vol. 11 (June), pp. 542- 550.
Loginova, O., (2009), “Real and virtual competition”, Journal of Industrial Economics, Vol. 57, No.2, pp. 319-342.
Mieres, C.G., Martín, A.M.D. and Gutiérrez, J.A.T., (2006), “Influence of perceived risk on store brand proneness”, International Journal of Retail & Distribution Management, Vol. 34, No. 10, pp.761 – 772.
Mitchell, V.W., (1992), “Understanding Consumers’ Behavior: Can Perceived Risk Theory Help”, Manage Decis, Vol. 30, pp. 26-31.
Mowen, J. C. and Minor, M., (2002), “Consumer Behavior: A Framework”, NJ: Prentice Hall, Inc.
Nogales, F. A. and Suarez, G. M., (2005), “Shelf space management of private labels: a case study in Spanish retailing”, Journal of Retailing and Consumer Services, Vol. 12, pp. 205-216.
Richardson, P., Dick, A. and Jain, A.K., (1994), “Extrinsic and intrinsic cue effects on perceptions of store brand quality”, Journal of Marketing, Vol. 58, No. 4, pp. 28-36.
Richardson, P., Jain, A.K. and Dick, A., (1996), “Household store brand proneness: A framework”, Journal of Retailing, Vol. 72, No. 2, pp. 159- 185.
Schiffman, L. G. and Kanuk, L.L., (2010), “Consumer Behavior”, Tenth Edition, Pearson Education.
Sprott, D.E. and Shimp, T.A., (2004), “Using Product Sampling to Augment the Perceived Quality of Store Brands”, Journal of Retailing, Vol. 80 (4), pp. 305-315.
Suárez, M.G., (2005), “Shelf space assigned to store and national brand”, International Journal of Retail & Distribution Management, Vol. 33, No. 11, pp. 858-878.
Sweeney, J.C., Soutar, G.N. and Johnson, L.W., (1999), “The role of perceived risk in the quality-value relationship: a study in a retail environment”, Journal of Retailing, Vol. 75, No. 1, pp. 77-105
Wu P.C.S, Yeh G.Y.Y. and Hsiao C.R., (2011), “The effect of store image and service quality on brand image and purchase intention for private label brands”, Australasian Marketing Journal, Vol.19, pp.30-39.
Yelkur, R., (2000), “Consumer perceptions of generic products: a mexican study”, Journal of Product & Brand Management, Vol. 9 No. 7, pp. 446- 56.
Yoestini and Eva S., (2007), “Analisis pengaruh kualitas layanan dan citra merek terhadap minat beli dan dampaknya pada keputusan pembelian”, Jurnal Sains Pemasaran Indonesia, Vol. VI, No.3. Hal. 261-276.
Zielke, S. and Dobbelstein, T., (2007), “Customers' willingness to purchase new store brands”, Journal of Product & Brand Management, Vol. 16, No. 2, pp. 112-121.
http://swa.co.id/
https://malianariska26.wordpress.com/
http://bisniskeuangan.kompas.com/
Published
2020-10-30
Section
Bidang International Business Network (IBN)
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