PENGARUH PENGARUH SERVICESCAPE,VALUE,IMAGE,PLEASURE, TERHADAP BEHAVIORAL INTENTIONSPADA HOTEL BINTANG 4 DI SURABAYA
Abstract Views:
200 times
PDF - FULL TEXT Downloads:
149 times
Abstract
This study aims to determine and analyze the influence of the factors Servicescape, Perceived Value, Image, Pleasure, to Behavioral Intention at 4 star hotels in Surabaya. In the previous study is still relevant to be used at this time. The object taken is a 4 star hotel in Surabaya.
The data used in this study is the primary data obtained from the distribution of questionnaires. Respondents in this study were 150 respondents who had visited the 4 star hotel in Surabaya, had used the facilities at the hotel, and had visited 4 star hotels in other cities. The sampling technique of this research is convenience sampling. This study uses a quantitative approach with statistical testing. The test was performed using Structural Equation Modeling (SEM) method with the help of Analysis of moment structures (AMOS 22).
The results of this study indicate that there is a significant relationship between Servicescape to Perceived Value, Servicescape to Image, Servicescape to pleasure, Perceived Value to Pleasure, Perceived Value to Behavioral Intention, Image to Pleasure, Image to Behavioral Intention, Pleasure to Behavioral Intention.
Downloads
References
Eiseman, L., 1998. Colors For Your Every Mood. Capital Books, Virginia.
Lin, Y, Ingrid, 2004, Evaluating Servicescape: The effect of cognition and emotion,International Journal of Hospitality Management, University of Hawaiʻi at Mǎnoa, Hawai
Rashid, et al, 2015, Servicescape: Understanding how physical dimensions influence Exhibitor Satisfaction in Conversation Centre, Proc. Fakultas Bisnis dan Manajemen Universitas Teknologi Mara, Malaysia
Sihite Richard, 2000, Hotel Management, Cetakan Kelima, Surabaya: SIC Sulastiyono Agus, 2003, Manajemen Penyelengaraan Hotel
Sim, et al, 2008, A Model of Customer Satisfaction and Retention for Hotels, Journal of Quality assurance in Hospitality& Tourism, San Francisco State University, San Francisco
Simpeh Kwabena, 2011, Servicescape and Customer Patronage of Three Star Hotels in Ghana’s Metropolitan City of Accra, European Jurnal of Business and Management, Wisconsin International University, Ghana
Yang, Jing, 2015, The effects of lighting temperature and complexity on hotel guests' perceived servicescape, perceived value, and behavioral intentions, Disertasi, Iowa State University
- Articles published in CALYPTRA are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
- Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
- By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.
