ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI E-WOM DI RESTORAN DOMICILE KITCHEN AND LOUNGE SURABAYA
Abstract Views:
217 times
PDF - FULL TEXT Downloads:
171 times
Abstract
Thepurposeofthis research is tounderstand and analyze the influence the factors that may influence tourist Elrctronic Word Of Mouth about restaurants Domicile Kitchen and Lounge Surabaya implying on the critical role of relationship quality. A structural equation modelling procedure is applied to this research. Data processing was conducted using SPSS 18 for Windows and Amos Graphic 20 for Windows. The sampling techniquethatused is convenience sampling type. 150respondents for restaurant Domicile Kitchen and Lounge. qualify the specifiedcharacteristicsof the population were the total ofsampleused in this research whichdistributed by offline quetionaire. The paper found that food quality, personal interaction quality, physical environment quality and perceived value influence e-WOM behavior of customer in an direct way through relationship quality.
Downloads
- Articles published in CALYPTRA are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
- Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
- By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.
