PENGARUH RELIGIOUSNESS TERHADAP ADS AVOIDANCE IN DIGITAL MEDIA DAN TRADITIONAL MEDIA MELALUI TRUSTWORTHINESS OF ADVERTISEMENT IN TRADITIONAL MEDIA DAN DIGITAL MEDIA
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Keywords:
Religiousness, Trustworthiness, Trustworthiness of Advertisement, Ads Avoidance
Abstract
This research aims to provide insight into the relationship between religiousness, trustworthiness in advertising and advertisement avoidance. A structural equation modelling procedure is applied to this research. Data processing was conducted using SPSS 18.0 for Windows and SmartPLS 2.0 for Windows. The sampling technique thatused is non-probability sampling and purpose sampling. The number of samples used in this reseafch is as much 200, qualify the the specified characteristic of the population were the total of sample used in this research which distributed by offline questionaire.
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References
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Baek, T.H. and Morimoto, M. 2012, “Stay away from me: examining the determinants of consumer avoidance of personalized advertising”, Journal of Advertising, Vol. 41, No. 1, pp. 59-76.
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Saroglou, V., Corneille, O. and Van Cappellen, P., 2009, “Speak, Lord, your servant is listening’: religious priming activates submissive thoughts and behaviors”, International Journal for the Psychology of Religion, Vol. 19 No. 3, pp. 143-154.
Soh, H., Reid, L.N. and King, K.W., 2009, “Measuring trust in advertising”, Journal of Advertising, Vol. 38 No. 2, pp. 83-104.
Speck, P. & Elliott, M. 1997, “Predictors of advertising avoidance in print and broadcast media”, Journal of Advertising, Vol. 26, pp.61-76.
Uyun Qurotul, 1998, Religiusitas dan Motif Berprestasi Mahasiswa, Jurnal Psikologi No. 6, Universitas Islam Indonesia
Waller, D.S., Fam, K.S.,Erdogan B. Zafer., 2004, “The influence of religion on attitudes towards the advertising of controversial products”, European Journal of Marketing, Vol. 38 No. 5/6, pp. 537-555
Worthington et al., 2003, “The Religious Commitment Inventory-10: Development, refinement, and validation of a brief scale for research and counseling”, Journal of Counseling Psychology, Vol. 50, pp.84-96.
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http://www.marketing.co.id/survei-iklan-masih-efektif-pengaruhi%20konsumen-indonesia (diakses pada 20 Juli 2017, pukul 15.06 WIB)
http://www.suratkabar.id/6208/news/heboh-foto-iklan-salah-satu-produk-minuman-ini-dinilai-lecehkan-islam-baca-dan-sebarkan (diakses pada 20 Juli 2018, pukul 16.02 WIB)
Baek, T.H. and Morimoto, M. 2012, “Stay away from me: examining the determinants of consumer avoidance of personalized advertising”, Journal of Advertising, Vol. 41, No. 1, pp. 59-76.
Bellman, S., Rossiter, J. R., Schweda, A. & Varan, D. (2012), “How coviewing reduces the effectiveness of TV advertising”, Journal of Marketing Communications, 18 (5), 363-378.
Cho, C. and Cheon, H.J. (2004), “Why do people avoid advertising on the internet?”, Journal of Advertising, Vol. 33, pp. 89-97.
Darvyri Panagiota et al., 2014, “The Revised Intrinsic/Extrinsic Religious Orientation Scale in a Sample of Attica’s Inhabitants”. Psychology, Vol. 5, pp.1557-1567.
Davis H. James et al., 2007, “An Integrative Model of Organizational Trust: Past, Present and Future, Vol. 32, No. 2, pp.344-354
Eisend, M. and Knoll, S., 2012, “Transnational trust in advertising media”, in Okazaki, S. (Ed.), Handbook of Research on International Advertising, Edward Elgar Northampton, pp. 439- 454.
El-Adly M. Ismail, 2010, “The Impact of Advertising Attitudes on the Intensity of TV Ads Avoiding Behavior”, International Journal of Business and Social Science, College of Business Administration, Abu Dhabi University, United Arab Emirates
Glock dan Stark., 1966, “The Dimensions of Religions Commitment”, Journal for The Scientific Study of Religion, Vol. 3, No. 12.
Kim Eunice et al., 2013, “Factors Affecting Advertising Avoidance on Online Video Sites”, The Journal of Advertising and Promotion Research, vol.2. no. 1, pp. 87-121.
Mangunwijaya, Y.B., 1988. “Sastra dan Religiositas”, Yogyakarta: Kanisius
Pay Ling Yu, M S Balaji, Kok Wei Khong, 2015, "Building trust in internet banking: a trustworthiness perspective", Industrial Management & Data Systems, Vol. 115 Issue: 2, pp.235-252.
Rajeev Kumra Madhavan Parthasarathy Shafiullah Anis, 2016, “Unraveling religious advertisements’ effectiveness in a multi-religious society”, Journal of Indian Business Research, Vol. 8 Issue 2.
Saroglou, V., Corneille, O. and Van Cappellen, P., 2009, “Speak, Lord, your servant is listening’: religious priming activates submissive thoughts and behaviors”, International Journal for the Psychology of Religion, Vol. 19 No. 3, pp. 143-154.
Soh, H., Reid, L.N. and King, K.W., 2009, “Measuring trust in advertising”, Journal of Advertising, Vol. 38 No. 2, pp. 83-104.
Speck, P. & Elliott, M. 1997, “Predictors of advertising avoidance in print and broadcast media”, Journal of Advertising, Vol. 26, pp.61-76.
Uyun Qurotul, 1998, Religiusitas dan Motif Berprestasi Mahasiswa, Jurnal Psikologi No. 6, Universitas Islam Indonesia
Waller, D.S., Fam, K.S.,Erdogan B. Zafer., 2004, “The influence of religion on attitudes towards the advertising of controversial products”, European Journal of Marketing, Vol. 38 No. 5/6, pp. 537-555
Worthington et al., 2003, “The Religious Commitment Inventory-10: Development, refinement, and validation of a brief scale for research and counseling”, Journal of Counseling Psychology, Vol. 50, pp.84-96.
https://id.techinasia.com/pengguna-ad-blocker-di-indonesia-terbanyak-ketiga-di-dunia (diakses pada 20 Juli 2017, pada pukul 14.13 WIB).
http://www.marketing.co.id/survei-iklan-masih-efektif-pengaruhi%20konsumen-indonesia (diakses pada 20 Juli 2017, pukul 15.06 WIB)
http://www.suratkabar.id/6208/news/heboh-foto-iklan-salah-satu-produk-minuman-ini-dinilai-lecehkan-islam-baca-dan-sebarkan (diakses pada 20 Juli 2018, pukul 16.02 WIB)
Published
2018-03-01
Section
Bidang Manajemen (M)
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