PENGARUH MOBILE APP FEATURES DI SURABAYA TERHADAP POST-ADOPTION BEHAVIOUR
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Keywords:
Perceived Ubiquity, Perceived Informativeness, Perceived Personalization, Mobile App Usefulness, Playful Engangement, Mobile App Stickiness, Mobile App Word of Mouth
Abstract
Abstract - The purpose of this study is to investigate the perception of Mobile App users to the
characteristics of Mobile App (Mobile App Features) at Surabaya and its impact to Mobile App
Usefulness, Playful Engangement, Mobile App Stickiness, and Mobile App Word of Mouth. This study
analyzed using Structural Equation Model via the Statistical Package for Social Science computer
program version 18 and Lisrel 8.70. 180 respondent were drawn from Mobile App users domiciled in
Surabaya area. Result of this Study found Mobile App Usefulness have positive and significant impact
on Mobile App Stickiness, and Mobile App Word of Mouth, while Playful Engangement only have
positive and significant impact on Mobile App Stickiness.
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References
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Lin, J.C.. 2007, Online stickiness: its antecedents and effect on purchasing intention, Behaviour & Information Technology, Vol. 26, No. 6. pp. 507-516.
Maholtra, K. N., 2010, Marketing Research: An Applied Orientation, _ Pearson Education.
Mathwick, C., dan Rigdon. E., 2004. Flow. play and the on-line search experience. Journal = of Consumer Research, Vol. 31, No. 2, pp. 324-332.
Methlie, B.L. dan Pedersen, E.P.. 2005, Network effects and intrinsic —_ attributes of mobile services: Mapping perceived service value on business model choices, Hong Kong Mobilit’ Roundtable, pp. 1-16.
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among-us-android- smartphone-users.html
Okazaki, S. dan Mendez, F.. 2013, Perceived ubiguity in mobile services.Journal of Interactive Marketing, Vol. 27 No. 2. pp. 98-111.
Park. J., Snell. W.. Ha, S. dan Chung, T.L., 2011, Consumers" post-adoption of m-services: Interestin future m-services based on consumer evaluations of current m-services, Journal of Electronic Commerce Research, Vol. 12 No. 3, pp. 165-175.
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Seeun Kim, Tae Hyun Baek. Youn-Kyung Kim. Kyunga Yoo.. 2016. Factors affecting stickiness and word of mouth in mobile applications, Journal of Research in Interactive Marketing, Vol. 10 Issue: 3, pp.177-192.
Salz. P.A.. dan Moranz, P.. 2013, The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business (Everything®), Kindle Edition.
Scharl, A.. Dickinger, A. dan Murphy. J., 2005, Diffusion and success _ factors of mobile marketing, Electronic Commerce Researchand — Application. Vol. 4, No. 2. pp. 159-173.
Tojib, D. dan Tsarenko, Y., 2012, Post-adoption modeling of advanced mobile service use, Journal of Business Research, Vol. 62 No. 7. pp. 922-928.
Wangenheim, F.. dan Bayon, T., 2004, Satisfaction, loyalty and word of mouth within the customer base of a utility provider: Differences betweenstayers, switchers and referral switchers, Journal of Consumer Behaviour, Vol.3. No. 3. 211-220.
Watson, R.T., dan Junglas, LA., 2003, U-Commerce: A Conceptual Extension of E- Commerce and M-Commerce, Journal of Electronic Commerce Research, Vol.1 No. 2, pp. 1-21.
Wu, J., Li, P. and Rao, S. (2008) . Why they enjoy virtual game worlds? An empirical investigation", Journal of Electronic Commerce Research, Vol. 9 No. 3. pp. 219-230.
Zeithaml. A.V., 1988, Consumer Perceptions of Price, Quality. and Value: A Means-End Model and Synthesis of Evidence, Journal of — Markering, Vol. 52, No. 3, pp. 2-22
Zikmund, William G., 2003. Business Research Methods, 7th Edition, South Western: Thomson.
Zott, C., Amit, R. dan Donlevy. J., 2000, Strategies forvalue creation in e- commerce: best practices in Europe, European Journal of Marketing, — Vol.18, No. 5, pp. 462-72.
https:''www.abiresearch.com/press/45-of-smartphone-users-with-a-retailer- branded-app diunduh pada tanggal 20 September
https:'/play.google.com/store/apps' details7id-vStudio.Android.Camera360&hl-in — diunduh 20 September 2017
https: www.techopedia.com/definition/2977/smartphone diakses 20 September 2017
https:''www.techopedia.com/definition/2977/smartphone diunduh 20 September 2017
bttp:''Www.pewglobal.org'2016/02/22/smartphone-ownership-and-internet-usage-continues-to-climb- in-emerging-economjes/ diunduh 20 September 2017
https:''www.thesnugg. com' a-brief-historv-of-smartphones aspx diunduh 20 September 2017
htts:'faseanup.comp'southeast-asia-digital-social-mobile/ diunduh 20 September 2017
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https:'' www.canindonesia.com'teknologi:20160712191109-213-144385-kecepatan-internet- indonesia-di-antara-peringkat-3-dan-94/ diunduh 10 Desember 2017
http:"'jogja.tribunnews.cony'2015'11:04'indonesia-masih-kekurangan-infrastruktur-teknologi- informasi diunduh 10 Desember 2017
Bellman, S. Potter, F.R., Treleaven-Hassard, S., Robinson, A.J., dan Varan, D. 2011, The effectiveness of branded mobile phone apps, Journal of Interactive Marketing, Vol. 25.No. 4, pp. 191-200.
Bolton, R.N. dan Drew, J.H., 1991, A longitudinal analysis of the impact of service changes on customer attitudes, Journal of Marketing, Vol. 55 No. 1, pp. 1-10.
Chou, C-H., Chiu, C-H., Ho, C-Y. dan Lee, J-C., 2013, Understanding mobile apps continuance usage behavior and habit: An expectance- confirmation theory, Pacific Asia Conference on Information System Proceedings, pp. 132.
David, G.T. dan Levin. M., 2014, Predicting mobile app usage for purchasing and information sharing. International Journal of Retail and Distribution Management. Vol. 42 No. 8.pp. 759-774.
Davis. F.D., 1989, Perceived usefulness, perceived ease of use, and user acceptance of information technology. Management Information System Quarterly, Vol. 13 No. 3. pp. 319-340.
Davis, F.D., Bagozzi, R.P. dan Warshaw, P.R. , 1992, Extrinsic and intrinsic motivation to use computer in the workplace, Journal of Applied Social Psychology, Vol. 22 No. 14, pp. 1111-1132
Davis. F.D.. Bagozzi. R.P. dan Warshaw. P.R.. 1989, User acceptance of computer technology: A comparison of two theoretical models, Management Science, Vol. 35 No. 8, pp. 982-1003.
Furner, P.C.. Racheria, P. dan Babb, S.J.. 2014, Mobile app stickiness © (MASS) and = mobile interactivity: A conceptual model, The Marketing Review, Vol. 14 No. 2, pp. 163-188.
Gillespie. A., Krishna, M.. Oliver. C.. Olsen, K. dan Thiel. M., 1999.Online behavior Stickiness.
H. Ducoffe, R., 1996, Advertising Value and Advertising onthe Web. Journal of Advertising Research, Vol. 36.
Hair, Joseph F., William C. Black, Barry J. Babin, dan Rolph E. Anderson, 2010, Multivariate Data Analysis, 7th Edition, New Jersey: Pearson Education Inc.
Ho, Y.S., 2012. The effects of location personalization on individuals intention to use mobile service. Decision Support Systems, Vol. 53, No. 4, pp. 802-812.
Igbaria, M., Schiffman, S. J. dan Wieckowski, T. J, 1994, The respective roles of perceived usefulness and perceived fun in the acceptance of microcomputer technology, Behaviour and Information Technology, Vol. 13. pp. 349 - 361.
Im. H. dan Ha, Y., 2013, Enablers and inhibitors of permission-based marketing: A case of mobile coupons, Journal of Retailing and Consumer Services, Vol. 20 No. 5. pp. 495-503.
Seeun Kim. Tae Hyun Baek, Youa-Kyung Kim, Kyunga Yoo, (2016) “Factors affecting stickiness and word of mouth in mobile applications", Journal of Research in Interactive Marketing, Vol. 10 Issue: 3. pp. 177-192.
Kim. E., Lin, J-S. dan Sung. Y.. 2013. To app or not to app: Engaging consumers via branded mobile apps, Journal of Interactive Advertising, Vol. 13 No. 1, pp. 53-65.
Kim, H-W., Chan, H. dan Gupta, $., 2007, Value-based adoption of mobile internet: An empirical investigation, Deciston Support Systems. Vol. 43 No 1. pp. 111-126.
Kim, Hee-Woong & Chuan Chan, Hock & Gupta, Sumeet.. 2007, Value-Based Adoption of Mobile Internet: An Empirical Investigation, Decision Support Systems, Vol. 43, pp. 111-126.
Kotler, P. dan K. L. Keller, 2009, Marketing Management, 6th Editon, Upper Saddle River: Pearson Education.
Limayem, M. dan Cheung, C.M_K., 2008, Understanding information systems continuance: The case of Internet-based leaming technologies. Jnformation and Management, Vol. 45. No. 4.pp. 227- 232,
Li, D., Browne, G.J. dan Wetherbe, J.C., 2006, Why do Intemet users stick with a specific website? A relationship perspective. International Journal of Electronic Commerce, Vol.10, No. 4, pp. 105-41
Lin, C.S., Wu, 5. dan Tsat. RJ.. 2005, Integrating perceived playfulness into expectation confirmation model for web portal context. Information & Management, Vol. 42, No. 5, 683-693.
Lin, J.C.. 2007, Online stickiness: its antecedents and effect on purchasing intention, Behaviour & Information Technology, Vol. 26, No. 6. pp. 507-516.
Maholtra, K. N., 2010, Marketing Research: An Applied Orientation, _ Pearson Education.
Mathwick, C., dan Rigdon. E., 2004. Flow. play and the on-line search experience. Journal = of Consumer Research, Vol. 31, No. 2, pp. 324-332.
Methlie, B.L. dan Pedersen, E.P.. 2005, Network effects and intrinsic —_ attributes of mobile services: Mapping perceived service value on business model choices, Hong Kong Mobilit’ Roundtable, pp. 1-16.
Moon, JW. dan Kim, Y. G., 2001, Extending the TAM for a World-Wide- Web context, Information & Management, Vol. 38, No. 4, 217-230.
Neilson. (2011) .Mobile apps beat the mobile web among us Android — smartphone users, http:/Avww .nielsen.com'us'en/insights/news 4201 L/mobile-apps-beatthe-mobile-web-
among-us-android- smartphone-users.html
Okazaki, S. dan Mendez, F.. 2013, Perceived ubiguity in mobile services.Journal of Interactive Marketing, Vol. 27 No. 2. pp. 98-111.
Park. J., Snell. W.. Ha, S. dan Chung, T.L., 2011, Consumers" post-adoption of m-services: Interestin future m-services based on consumer evaluations of current m-services, Journal of Electronic Commerce Research, Vol. 12 No. 3, pp. 165-175.
Prawira, A, 2010, Metodelogi Penelitian. Jilid 1. Jogyakarta: PT Grasindo.
Racherla, P., Furner, C. dan Babb, J. (2012) .Conceptualizing the implications of mobile app usage and stickiness: A research agenda" http:''ssrn.com'abstract-2187056
Seeun Kim, Tae Hyun Baek. Youn-Kyung Kim. Kyunga Yoo.. 2016. Factors affecting stickiness and word of mouth in mobile applications, Journal of Research in Interactive Marketing, Vol. 10 Issue: 3, pp.177-192.
Salz. P.A.. dan Moranz, P.. 2013, The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business (Everything®), Kindle Edition.
Scharl, A.. Dickinger, A. dan Murphy. J., 2005, Diffusion and success _ factors of mobile marketing, Electronic Commerce Researchand — Application. Vol. 4, No. 2. pp. 159-173.
Tojib, D. dan Tsarenko, Y., 2012, Post-adoption modeling of advanced mobile service use, Journal of Business Research, Vol. 62 No. 7. pp. 922-928.
Wangenheim, F.. dan Bayon, T., 2004, Satisfaction, loyalty and word of mouth within the customer base of a utility provider: Differences betweenstayers, switchers and referral switchers, Journal of Consumer Behaviour, Vol.3. No. 3. 211-220.
Watson, R.T., dan Junglas, LA., 2003, U-Commerce: A Conceptual Extension of E- Commerce and M-Commerce, Journal of Electronic Commerce Research, Vol.1 No. 2, pp. 1-21.
Wu, J., Li, P. and Rao, S. (2008) . Why they enjoy virtual game worlds? An empirical investigation", Journal of Electronic Commerce Research, Vol. 9 No. 3. pp. 219-230.
Zeithaml. A.V., 1988, Consumer Perceptions of Price, Quality. and Value: A Means-End Model and Synthesis of Evidence, Journal of — Markering, Vol. 52, No. 3, pp. 2-22
Zikmund, William G., 2003. Business Research Methods, 7th Edition, South Western: Thomson.
Zott, C., Amit, R. dan Donlevy. J., 2000, Strategies forvalue creation in e- commerce: best practices in Europe, European Journal of Marketing, — Vol.18, No. 5, pp. 462-72.
https:''www.abiresearch.com/press/45-of-smartphone-users-with-a-retailer- branded-app diunduh pada tanggal 20 September
https:'/play.google.com/store/apps' details7id-vStudio.Android.Camera360&hl-in — diunduh 20 September 2017
https: www.techopedia.com/definition/2977/smartphone diakses 20 September 2017
https:''www.techopedia.com/definition/2977/smartphone diunduh 20 September 2017
bttp:''Www.pewglobal.org'2016/02/22/smartphone-ownership-and-internet-usage-continues-to-climb- in-emerging-economjes/ diunduh 20 September 2017
https:''www.thesnugg. com' a-brief-historv-of-smartphones aspx diunduh 20 September 2017
htts:'faseanup.comp'southeast-asia-digital-social-mobile/ diunduh 20 September 2017
http::'tekno.liputan6.com/read'3126413'alibaba-resmi-luncurkan-platfonn-uc-ads-di-indonesia diunduh 22 September 2017
http: www. businessinsider.sgbest-apps-according-to-millennials-2017-8/?r=US@IR=T diunduh 22 September 2017
https:''id.techinasia.com/appanme-apiikasi-pengguna-terbanyak-indonesia diunduh 10 Desember 2017
https:'' www.canindonesia.com'teknologi:20160712191109-213-144385-kecepatan-internet- indonesia-di-antara-peringkat-3-dan-94/ diunduh 10 Desember 2017
http:"'jogja.tribunnews.cony'2015'11:04'indonesia-masih-kekurangan-infrastruktur-teknologi- informasi diunduh 10 Desember 2017
Published
2018-03-01
Section
Bidang Manajemen (M)
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